December 4, 2013

Nine simple words to boost your end-of-year appeals

9-Words-to-Boost-Year-End-Appeals
Target audience: Nonprofits, cause organizations, foundations, NGOs.

John HaydonIContent Marketing for Nonprofits, nonprofit strategist Kivi Leroux Miller mentions a study by Jen Shang.

Shang researched philanthropic behavior and uncovered nine adjectives Americans use to define a good person:

  1. Kind
  2. Caring
  3. Compassionate
  4. Helpful
  5. Friendly
  6. Fair
  7. Hard-working
  8. Generous
  9. Honest

As you can imagine, the process of going from awareness about an issue to taking action — donating, volunteering, etc. — involves a complex psychological process.

And many times this process doesn’t move along as fast as we’d like. Continue reading