January 9, 2012

17 ways to revive your organization’s Facebook Page

Target audience: Nonprofits, foundations, social enterprises, cause organizations, NGOs, brands, businesses, Web publishers, educators, general public.

John HaydonIf your organization’s Facebook Page no longer has the growth and activity it did when you first launched it, you’re not alone. Many nonprofits have experienced the similar flat-lining due to shifting priorities, turnover or ineffective strategies.

The good news is that you can start fresh with a few proven strategies to revive your Page:

Use a Like Box

1This is what you might call low-hanging fruit. Adding a Like Box to your website might just be one of the easiest and most effective ways to create more attention for your Facebook Page. Likes gained though a Like Box can also be tracked via Insights.

Promote your Page in emails

2Hopefully you haven’t been neglecting your email list in addition to your Facebook Page. Assuming you haven’t, make a habit of linking to your Page in the sidebar or footer of your emails, and also in mentions of your Page in the email body.

Promote your Page’s stories in emails

3Another powerful way to integrate your email marketing with your Facebook Page is to regularly highlight specific discussions on your Page wall that you think your subscribers will find useful. You can get the permalink to any update by clicking on the date (as shown below).

Post diverse kinds of content

4Like you, your Facebook Page fans have certain preferences for the content they like to engage with and share. Some love photos, others love links. Posting a wider variety of story types will eventually get you in more news feeds. And never underestimate the power of simple questions. Continue reading