August 28, 2013

How you should be posting content on Facebook

Carve out some time for this 13-minute video. In it, I go over a Facebook page management process that I recommend to all of our clients. You might have a Facebook account, but do you have a systematic way to manage it?

The video lays out how to go through a five-step process:

Monitor and measure
Curate content
Optimize content
Monitor post performance
Repeat

What do you think? Do you have a different approach?

November 14, 2012

How to automate Facebook content curation with PostPlanner

PostPlanner, the tool for managing content on Facebook, has powerful features that allow you to automate content curation. The service allows you to schedule posts for the different pages that you manage and optimizes content specifically for Facebook.

Nonprofits use their Facebook pages to engage potential donors and raise awareness, but organizations are often too consumed with daily activities to keep their Facebook pages updated on a regular basis. Continue reading →