Carve out some time for this 13-minute video. In it, I go over a Facebook page management process that I recommend to all of our clients. You might have a Facebook account, but do you have a systematic way to manage it?
The video lays out how to go through a five-step process:
- Monitor and measure
- Curate content
- Optimize content
- Monitor post performance
What do you think? Do you have a different approach?