June 26, 2013

What’s good virality for my Facebook Page?

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Why your benchmark depends on your organization

Target audience: Nonprofits, cause organizations, foundations, NGOs, organizations, social enterprises, small businesses, Facebook administrators.

John HaydonAre you familiar with the term virality — at least how it’s used on Facebook? Of the overall number of people who read an update on your Facebook page, virality refers to the percentage of people who then liked, commented on or shared it.

For example, if 1,000 people saw a photo you posted on your Facebook page and 100 people liked, commented on, or shared it, the virality rate would be 10 percent.

Because virality highlights how people talk about your posts, it’s essentially a measurement of content quality. The more relevant and interesting your update is, the higher your virality will be for that update. Continue reading

May 2, 2013

5 ways to dominate Facebook’s new news feed

IRC

Great images boost your place in the news feed

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, marketers, Facebook page administrators and users.

John HaydonFacebook launched an enhanced news feed that’s rolling out to all users in the next weeks on both mobile and the Web.

The enhanced news feed now allows users to tailor and focus more easily on specific feeds:

  • All Friends: a feed that shows you everything your friends are sharing.
  • Photos: a feed with nothing but photos from your friends and the pages you like.
  • Music: a feed with posts about the music you listen to.
  • Following: a feed with the latest news from the pages you like and the people you follow.
  • Continue reading

April 10, 2013

Create a winning promotion for your Facebook page

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Sweepstakes, deals, contests & more as a way to stoke engagement

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, social media marketers, Facebook administrators.

Guest post by Mike Gingerich
Tabsite

mikegingerichYou’re on Facebook because you want engagement, right? But you don’t want engagement purely for its own sake.

You want to be on Facebook because an engaged Facebook community translates into more leads, more donors, more customers & more sales for your nonprofit or business.

Put simply, more engagement means more volunteers, subscribers and donors. Research data reported by Vocus notes that 79% of Facebook fans are more likely to purchase from a brand they have liked. Thus, pursuing more fans and deeper engagement with existing fans is a valuable priority. Continue reading

March 21, 2013

Facebook Page contests: What you can and can’t do

TraneContest
Courtesy of SocialCandy via Creative Commons

The dos and don’ts of hosting a Facebook contest

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, marketers, Web publishers, marketers.

John HaydonIf you’re confused about Facebook’s terms for promotions and contests allowed on your page, you’re not alone.

The other day I received an email from a subscriber asking about this specific example: Continue reading

February 7, 2013

Dive deeper into Facebook Page Insights

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Photo courtesy of cambodia4kidsorg via Creative Commons

Break out analytics into five separate reports

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, Facebook administrators.

John HaydonFacebook Insights for Pages provides critical data about activity around your Page and your Page updates. It’s like a GPS device guiding you towards successful interactions on Facebook.

Facebook breaks down its analytics into five reports that can be viewed directly on your page:

  1. The Overview Report: An overview of how your page is performing day to day, with sortable post-level details.
  2. The Likes Report: A report about the Facebook users who like your page.
  3. The Reach Report: A report about the Facebook users who see your page content (organic, viral and paid reach), what websites are referring traffic to your page and more.
  4. The Talking About This Report: A report about the Facebook users who create content about your page, and how those stories generate viral reach.
  5. The Check Ins Report: A report about the Facebook users who check in to your Facebook Place on their mobile device.
  6. Continue reading