Tag Archives: Facebook for nonprofits

  2. 1
  3. 2
  4. 3
May 14, 2013

Five creative ways to thank your Facebook fans

Thank you

Sincerity & technology help express gratitude to supporters

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, marketers, Facebook administrators.

John HaydonIt’s easy to think about thanking your Facebook fans as something that’s nice to do – if you have the time and are in the mood. But saying thanks is a vital part of your success on Facebook, and everywhere else.

How do you thank your Facebook fans in ways that are sincere and meaningful? Below are five ways to say thanks that they’ll notice.

With cover photos

Thank you cover

1Check out the Facebook cover Dogs Trust created to thank their supports. You can also switch things up by thanking specific fans in a cover photo and even tell them why you appreciate them (a la charity:water)! Continue reading →

May 6, 2013

3 ways to boost Facebook engagement with text updates

Post Status

How to make text updates as effective as photos

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, marketers.

John HaydonIt seems like all the “experts” tell us is to post photos on our Facebook page to get more likes, comments and shares.

Text updates aren’t as sexy, but they can be equally as effective.

Why bother posting text updates on your Facebook page?

Why should you care about posting text updates when the research says photos work best?

There are at least two reasons:

  1. Research is always biased. All studies about how content performs on Facebook is based on aggregate data from thousands of Facebook users, and never a true benchmark for your unique community. It’s like comparing apples with a huge bag of fruit.
  2. Posting diverse content helps you engage more users simply because people have diverse preferences for content type and content topics. Continue reading →
February 26, 2013

6 things nonprofits should know about Facebook ads

Make scarce marketing dollars go further with targeted, tested ads

Editor’s note: We’ve combined John Haydon’s 3-minute video tutorial above on how to use Facebook Insights to target Facebook ads more effectively with the following guest post that dissects the different kinds of Facebook ads.

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, marketing pros, Facebook administrators, anyone with a Facebook page.

Guest post by Taryn Degnan

tarynIf you build it, they will come … but what if they don’t? What if you’ve done everything to build a strong Facebook community, consistently post quality content and do your very best to engage with users, but you (or, in some cases, your executive director or CEO) still want more? Continue reading →

February 25, 2013

Boost engagement and likes on Facebook

WWF Facebook

3 ways nonprofits can boost their social interaction

Guest post by Jim Belosic

For nonprofits, money and resources are often tight, but social media is free to use and can be a very effective fundraising and volunteer-recruiting aid.

Facebook in particular is one of the most powerful online resources a nonprofit organization can use. Those who choose to fully leverage the platform are at major advantage because it’s the perfect place to rally together sponsors, supporters and volunteers. Continue reading →

September 19, 2012

6 simple steps to create a Facebook page that just works

Tips for leveraging the power of Facebook at your nonprofit or school

Target audience: Nonprofits, universities, colleges, associations (including alumni associations), cause organizations, foundations, NGOs, social enterprises, businesses, educators, Web publishers — and anyone with a Facebook page.

Guest post by Frank Barry
Director, Professional Services, Blackbaud

We already know that Facebook is crushing it, and that schools have an incredible opportunity to use the platform to deepen relationships with families, students and alumni. But is your school or nonprofit getting the most out of the platform? Are you using Facebook to its full potential?

Based on what I’ve seen I’d say there’s a high likelihood that you’re not.

But there is hope!

Among the countless schools I found using Facebook poorly, there were plenty of shining examples of schools doing a great job of utilizing Facebook to build lasting relationships with families, students and alumni (both university and K-12).

Here are some of the key findings and takeaways from my recent presentation on how schools can leverage Facebook.. Keep in mind that these tips also apply to any nonprofits trying to effectively use Facebook as part of their online strategy. Continue reading →

  2. 1
  3. 2
  4. 3