December 9, 2013

Facebook’s news feed update: 3 things you need to know

Facebooks-Latest-Algorithm-Update-Why-You-Need-To-Keep-Calm

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, journalists, general public.

John HaydonFacebook’s news feed algorithm will soon put a damper on external links to memes and instead suggest related articles and resurface updates or high-quality content with new comments.

All of these changes are intended to drive more traffic to Facebook, highlight relevant content to the users, and deepen engagement on high-performing posts.

Let’s go over each one of these changes, and then talk about what it means to you. Continue reading

November 4, 2013

How to use Facebook interest lists for content marketing

interest-list
An easy-to-create Facebook interest list.

Create lists to share others’ updates

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, content marketers, educators, Web publishers, journalists, Facebook administrators.

John HaydonOne of the biggest challenges nonprofits have is finding content that will resonate with their community.

A little known but powerful way to curate content is with Facebook interest lists. (Here are Facebook articles about the topic.)

Interest lists, if you don’t know, are lists of pages that Facebook users can create and access from their sidebar, shown at top. It can consist of a nonprofit organization, a cause, a person’s public page or something else.

Below are four steps for using Facebook interest lists to curate high-quality content:

Use graph search to find relevant pages

1Before you start creating interest lists, ask this question: What Facebook pages do my fans actually like? This is where Facebook Graph Search comes in handy.

Below are six Facebook Graph search strings you can use right now (watch this video tutorial on using Graph Search). Continue reading

October 14, 2013

8 ways to expand your Facebook page reach

Facebook search result

Target audience: Nonprofits, social media managers, cause organizations, foundations, NGOs, social enterprises, businesses, educators, Facebook administrators.

John HaydonThe difference between a Facebook update that gets results, and one that doesn’t is the content. After all, Facebook users primarily share content they find useful and interesting.

But knowing this and actually doing this takes more that just “posting awesome content” – an overused mantra that’s not too helpful.

There are several steps that need to happen before, during and after a post is published: Continue reading

September 9, 2013

Facebook tweaks news feed to spotlight more quality content

newsfeed

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, journalists, marketing professionals, Facebook administrators.

John HaydonFacebook recently updated its news feed algorithm to feature organic content that’s more relevant to each user.

The news feed is where the vast majority of the action happens. So your organization should take steps to make sure you’re showing up in the new feeds of your fans.

Some of the factors that Facebook is using to decide which posts to display include:

  • Content that is timely and relevant
  • Content from a source the user trusts
  • Content that isn’t trying to game the news feed (for example, asking for people to like the content)
  • Content the user wouldn’t view as a low-quality meme
  • Content the user wouldn’t complain about seeing

Continue reading

May 14, 2013

Five creative ways to thank your Facebook fans

Thank you

Sincerity & technology help express gratitude to supporters

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, marketers, Facebook administrators.

John HaydonIt’s easy to think about thanking your Facebook fans as something that’s nice to do – if you have the time and are in the mood. But saying thanks is a vital part of your success on Facebook, and everywhere else.

How do you thank your Facebook fans in ways that are sincere and meaningful? Below are five ways to say thanks that they’ll notice.

With cover photos

Thank you cover

1Check out the Facebook cover Dogs Trust created to thank their supports. You can also switch things up by thanking specific fans in a cover photo and even tell them why you appreciate them (a la charity:water)! Continue reading

May 6, 2013

3 ways to boost Facebook engagement with text updates

Post Status

How to make text updates as effective as photos

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, marketers.

John HaydonIt seems like all the “experts” tell us is to post photos on our Facebook page to get more likes, comments and shares.

Text updates aren’t as sexy, but they can be equally as effective.

Why bother posting text updates on your Facebook page?

Why should you care about posting text updates when the research says photos work best?

There are at least two reasons:

  1. Research is always biased. All studies about how content performs on Facebook is based on aggregate data from thousands of Facebook users, and never a true benchmark for your unique community. It’s like comparing apples with a huge bag of fruit.
  2. Posting diverse content helps you engage more users simply because people have diverse preferences for content type and content topics. Continue reading