October 16, 2013

What you need to know about the new Facebook Insights

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, journalists, general public.

John HaydonFacebook recently updated Insights with a fresh design given to the reports available to Facebook administrators.

In the 4-minute video above, you’ll get a quick tour of the Overview, Likes, Reach, Visits, Posts and People tabs within Facebook Insights.

They’ve added a new export option to update your custom reporting template.

If you take nothing else away from this, pay particular attention to Engagement rate by Likes, Comments & Shares — I’ll show you how to gauge how you’re doing. Continue reading