September 4, 2013

19 do’s and don’ts of Facebook marketing


Target audience: Marketing professionals, SEO specialists, nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, Web publishers, organizations with a Facebook page.

Guest post by Scott Ayres

Want some solid advice on how to use a Facebook page for your nonprofit or organization? Then you’ve come to the right place. Here are 19 do’s and don’ts for Facebook pages.

Here’s what to do with your Facebook page

  • Keep posts short and sweet – Posts with fewer than 100 characters (not words!) get more engagement. Why do you think Twitter is only 140 characters?
  • Answer questions and respond to posts– Your page is not a walled garden! Respond to your followers and be personal.
  • Ask questions and ask for feedback – The best posts on Facebook pages tend to be questions. Ask them often and listen to what your users are saying.
  • Participate in the conversation – Customers appreciate business owners who take interest.
  • Provide helpful links — Be sure to help educate your fans, not just promote your products.
  • Follow thought leaders — Find people in your niche and follow them — and make sure to interact with them and their followers.
  • Run promotions – Offer specials, coupons and limited-time offers.
  • Keep supporters and customers informed – If your shop’s going to be closed, let your constituents know ahead of time. If you’re an online company, keep people informed of outages that may be coming or have occurred.
  • Post photos – If you’re a local nonprofit or company, post pictures of your organization and employees. People love to recognize someone around town or in your store or office that they saw online.
  • Say thank you – Thank your followers and fans often. Make them the center of your focus. Continue reading
November 12, 2012

5 reasons Facebook marketing seems daunting

Adopt a new perspective to get past Facebook’s marketing challenges

John HaydonIt seems that most brands and nonprofits are still trying to get their head around what works on Facebook.

Looking at what content works best, what time to publish updates, and how to use sponsored stories are consistent themes being discussed among nonprofit marketers.

Yet these issues are just symptoms of bigger challenges that we all need to better understand.

Following are five reasons why Facebook marketing is presenting new and/or unusual challenges:

You’re still thinking push

1You’d think that social media would have changed the mass-production push mentality that’s been so pervasive since the Industrial Revolution. But it hasn’t.

Facebook, and most social media for that matter, is still viewed as a free email list to be “targeted” and marketed to.

To amp things up on Facebook, you have to flip this mindset 180 degrees and instead think about creating a space for your supporters to share what matters to them. Continue reading