October 14, 2013

8 ways to expand your Facebook page reach

Facebook search result

Target audience: Nonprofits, social media managers, cause organizations, foundations, NGOs, social enterprises, businesses, educators, Facebook administrators.

John HaydonThe difference between a Facebook update that gets results, and one that doesn’t is the content. After all, Facebook users primarily share content they find useful and interesting.

But knowing this and actually doing this takes more that just “posting awesome content” – an overused mantra that’s not too helpful.

There are several steps that need to happen before, during and after a post is published: Continue reading

December 4, 2012

13 ways to boost your Facebook Page reach

Broaden your reach without spending a dime

John HaydonLately there has been a backlash from people saying that Facebook is forcing people to pay to have their page updates reach their Facebook fans.

While it’s true that many Facebook pages have seen a drop in reach, it’s not due to some conspiracy to force page administrators to buy ads. And it’s definitely not happening to all pages. Continue reading