May 20, 2013

3 Facebook page tweaks that maximize reach

Maximize Reach

Allow posting, tagging and replies to increase engagement

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, marketers, Facebook page administrators.

John HaydonMost of what you read about creating more reach for your Facebook page either has to do with Facebook ads or optimizing content.

But there are three little settings for your Page that can also dramatically increase reach.

Turn on posting ability

Allow posting

1Allowing Facebook users to post photos and videos to your page increases exposure to their friends.

For example, the friends of the Facebook users who’ve posted these photos of rabbits will see a story in their news feed, exposing them to the National Wildlife Federation.

To allow others to post photos, videos, text updates and links to your page, click “Edit Settings” under the edit page menu item in your admin panel. Continue reading

December 4, 2012

13 ways to boost your Facebook Page reach

Broaden your reach without spending a dime

John HaydonLately there has been a backlash from people saying that Facebook is forcing people to pay to have their page updates reach their Facebook fans.

While it’s true that many Facebook pages have seen a drop in reach, it’s not due to some conspiracy to force page administrators to buy ads. And it’s definitely not happening to all pages. Continue reading