Photo by Victor1558 on Flickr (Creative Commons)
YouCaring, GoFundMe, other sites help individuals raise money for personal causes & nonprofits
Target audience: Nonprofits, NGOs, cause organizations, social enterprises, businesses, bloggers, social media managers, individuals.
By Lindsay Oberst
After Superstorm Sandy hit in October 2012, individuals created campaigns and inspired people to donate money using online fundraising tools (including the ones mentioned in this article). These people raised millions of dollars and made many people’s lives a little bit easier.
This type of crowdfunding may not be new, but in increasing numbers, people around the world are creating all kinds of campaigns — for creative projects, technology, nonprofits and much more.
Individual fundraising, which we’ll examine in this article, means money raised from individuals. Two types exist:
- Individuals raising money for nonprofits
- Individuals raising money for a personal cause