May 30, 2013

The only Facebook metric that really matters

Photo courtesy of ChFagerland (Creative Commons)

Why the end goal is to get people talking

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, marketers.

John HaydonForrester recently published research proving, yet again, that people overwhelmingly trust what their friends say about a brand.  And they rarely trust what brands say about themselves.

If we apply this to Facebook, it means that your community talking about you is much more powerful than you talking about yourself.

This is why People Talking About This (PTAT) is the ultimate metric on Facebook. Continue reading