July 11, 2013

How nonprofits should capitalize on the mobile revolution

mobile
Photo courtesy of kowitz (Creative Commons)

Start with a strategy to expand your reach to potential supporters

Guest post by Cassie Bair and Jenifer Snyder

Cassie + JeniferThe U.S. is going mobile. Even as people increase their number of mobile devices, many nonprofits are still hesitant about adding mobile to their organization’s initiatives. Misconceptions such as which tools are available through mobile for data collection, engagement and fundraising cause nonprofits to incorrectly believe that mobile can be a lot of work with little return.

The fact is, mobile is no longer just an exciting new addition to fundraising or engagement, but a tool that supporters expect you to have. The data around mobile proves it is a worthwhile venture for many nonprofits – beyond times of disaster. More than 20 percent of a typical organization’s web traffic comes from a mobile device. (Do you know your number?) Those users are generally more engaged online, through SMS, and donate via text as well as in other ways. Continue reading

June 11, 2013

The impact of mobile on peer-to-peer fundraising

mobiletools

Why mobile matters for nonprofit fundraising

Guest post by Claire Kerr
Director of Digital Philanthropy, Artez Interactive

ClaireKerrIf you’re one of the 84% of people worldwide who claim they “couldn’t go a day” without a mobile phone in hand, you are clearly not alone! We’ve never been more passionate users of mobile devices than we are right now.

At my company, Artez Interactive, we clearly can see the rising importance of smartphones and tablets by looking at the traffic to fundraising and donation pages on our North American platform. Of the millions of unique visitors to our system every month, over 15% are visiting on mobile devices. Continue reading

January 19, 2010

Text a few dollars to support Haiti

Use the power of the social Web to make an impact

Sloane BerrentThe earthquake that shook Haiti last week demolished and devastated the entire nation. Looking at pictures online, reading testimonials of survivors and following the developments in the rescue and emergency response teams, I felt, like many of you, overwhelming sadness. Mere weeks after completing my Kiva Fellowship last summer, the Philippines were hit with Typhoon Ondoy, another natural disaster resulting in true devastation.

I was looking back on pictures from the Philippines and wanted to share the slideshow above from when I went to visit Bernardita Dayo, a Kiva borrower that I had actually funded before I became a Fellow. Looking at those pictures, their homes located so close to the water, I’m reminded that for every picture we see of Haiti NOW, just last week there were other pictures showing THEN.

The pictures above, that village, doesn’t exist in the same way after the Typhoon, now it is just a memory as the Filipino people work to rebuild their villages and homes so too now does Haiti have a long and turbulent road ahead of them. The “then” in their pictures were vibrant lives and villages with personality, history and culture whose path has now forever been changed.

When you give to help Haiti, and you should, $5-$10 is little to most of us but means the world to them, I’d like to ask you to remember that you’re giving not just to help the Haitian people out of their dire current situation, but investing in their future and the rebuilding of the parts of their society and community that helped define them.

Here are a few quick and easy ways from WhatGives!:

• Text HAITI to 90999. $10 will be charged to your cell phone bill and given to the American Red Cross.

• Text YELE to 501501. $5 will be charged to your cell phone bill and given to Yele Haiti. (see note at end of post about Yele Haiti)

• Text CERF to 90999. $5 will be charged to your cell phone bill and given to the United Nations Central Emergency Response Fund.

• Text HAITI to 45678. $5 will be charged to your cell phone bill and given to The Salvation Army.

• Text QUAKE to 20222. $10 will be charged to your cell phone bill and given to the Clinton Bush Haiti Fund.

• Text SAVE to 20222 (US Only). $10 will be charged to your cell phone bill and given to Save the Children. Continue reading