January 19, 2010

Save resources & money with Better World Telecom

A telecom that does good from JD Lasica on Vimeo.

JD LasicaUntil I met Salem Kimble (who earlier covered GoingGreen for Socialbrite), I had never heard of BetterWorld Telecom. With a tagline of “Change the world. One call at a time,” they’re a socially conscious telecom provider for nonprofits and mission-driven businesses that donates 3 percent of its revenues to social causes.

Salem Kimble, who runs the company’s social media efforts, says BetterWorld is a triple bottom line business that embraces the principles of economic justice, environmental values (“we carbon offset”) and social causes.

You won’t see them advertising on Desperate Housewives or CSI – they chiefly market through word of mouth. What people are mostly talking about is the average 28 percent in cost savings over providers like AT&T and Verizon. Their customers include Greenpeace, Green Mountain Coffee, Patagonia Clothing, Honest Tea, Yes! Magazine, Ode Magazine — chiefly organizations and nonprofits focused on environmental and social justice issues.

Check out my 6-minute chat with Salem at the most recent NetSquared conference:

Watch, embed or download the video on Vimeo

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April 9, 2009

Mobile solutions getting more mature

n2y4

kiwanjaIt’s incredible to think that exactly four years ago I was gearing up to write the early FrontlineSMS prototype. Although a lot was undecided, a central pillar of my early thinking was that a “platform approach” would be the most flexible and appropriate, and that it would be wrong and restrictive of me to try and build a specific, local solution to the communications problem I’d witnessed in South Africa the year before.

africajournalcoverI figured that if I could avoid the temptation to try and solve a problem that wasn’t mine, but build something which allowed its local owners to solve it, then interesting things might happen.

Today, the dizzying array of uses NGOs have found for FrontlineSMS is testament to that early approach, and the software is today driving projects in ways I could never have imagined. The Africa Journal most neatly summed up its impact when they wrote, back in 2007:

FrontlineSMS provides the tools necessary for people to create their own projects that make a difference. It empowers innovators and organisers in the developing world to achieve their full potential through their own ingenuity

Non-profits in over 50 countries have either applied, thought about applying, experimented or played with FrontlineSMS in the context of their own work, imaginatively considering ways in which the software – and the rise of text messaging – can be be turned to good use. As a result we’ve seen solid growth in the FrontlineSMS user community, but this is just one piece of the puzzle. Building community with users is one thing, but getting traction with developers is another.

And today, something very exciting is beginning to happen.

If you take a look at the 2Y4 Mobile Challenge this year, you’ll notice something quite interesting. Three of the ten finalists are building their solutions around the FrontlineSMS platform, and a fourth used it as a major component in early prototyping exercises. You can add to these work that Ushahidi’s developers have been recently carrying out, or students at MIT, or human rights activists in the Philippines, or the FrontlineSMS:Medic team, or university-based agriculture projects, all of whom have started integrating FrontlineSMS into their own tools and solutions.

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