May 24, 2012

7 ways to create a fiercely loyal nonprofit community


Photo by laubarnes on Flickr

Guest post by Sarah Robinson
Fierce Loyalty

The strategies and approaches for community building are changing. And gaining fierce loyalty from your community is becoming increasingly difficult.

There is just so much out there competing for the attention and heart of your members that doing things the same way you’ve always done them will no longer yield the results you are after.

To help you shift your lens on creating and maintaining a nonprofit community, here are seven ways to create a fiercely loyal nonprofit community:

1Decide why you want a community. If the only reasons you can come up with are “so we can ask them for money” and “so we can ask them to volunteer”, hit the pause button. Communities that are created for the sole purpose of being a one-way communication channel don’t last long and they never become Fiercely Loyal.

2Understand the needs of your community. People who want to be part of a community usually have three primary needs: 1) Belonging, 2) Recognition and 3) Safety. Note: Not everyone who supports your organization wants to be a part of a community. Allow them to be individuals.

3Stand for something bold. Taking a bold stand 1) allows you to rise above all the noise in today’s marketplace and 2) attract a very distinct group of people who want to be associated specifically with you and your nonprofit. Continue reading