March 18, 2013

How nonprofits can build better relationships

Chris Brogan offers three big rules for your online presence

John HaydonIn the 8-minute video above, marketing icon Chris Brogan, co-author of “The Impact Equation,” “Google+ For Business” and “Trust Agents”, talks about three rules of the road that nonprofits should keep in mind when thinking about their online presence:

• How nonprofits can make good first impressions online – for instance, how do you get people to notice what you’re doing? how do people interact with the information you provide?

• How nonprofits can make donating, subscribing and volunteering easier for people (Chris says, “I am forever baffled by people who create a donation site and make it really hard to find the donate button.”

• How nonprofits can focus on two metrics that really matter.

Chris gives some insight into the business of nonprofits, why trust is a critical component in relationship building, and the importance of your organization’s online storefront.