August 27, 2012

7 top tools for content curation, Storify, Pearltrees let you become a niche authority

This is the second of a two-part series. See part 1:
7 smart techniques for content curation

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, journalists, general public.

JD LasicaBy now you’ve likely heard of content curation, the process of collecting and cataloging the most useful or interesting things about a topic in order to share it for the common benefit. In part 1, Beth Kanter looked at 7 smart techniques for content curation. Today we’ll explore some of the best tools for doing so.

Keep in mind, there are lots of different ways to curate. Jorn Barger started Robot Wisdom, one of the oldest blogs on the Web, back in 1995 as a compendium of pointers to the top blog posts and articles he spied; Amy Sample Ward continues that tradition for the nonprofit community today. Others use Twitter or Facebook as retweeting and sharing engines, pointing to the best items that flit across their radar screens.

More often, though, the new breed of content curation tools refers to sites and services specifically geared for finding the diamonds in the rough. (I won’t be including aggregation services like Alltop, which provide a firehose of news updates about a topic such as nonprofits.)

Here, then, are Socialbrite’s six top tools for content curation. They are free except where noted. Become an authority in your vertical (tagline: “share ideas that matter”) ranks as one of the top content curation tools right now. The service, which has both free and premium versions, styles itself as a series of online magazines centered on niche topics. Pick a topic you feel knowledgeable or passionate about and start adding to your collection: articles, blog posts, Twitter lists, videos and so on. Socialbrite’s Debra Askanse, for example, has pages on Facebook and Twitter best practices.

Gabriella Sannino put it well: “ is like being your own newspaper editor.” The quality of the curators on is high, though you’ll need to root around a bit to find the subjects and authorities that interest you the most. Note: While you can embed it on your own site, it works better by viewing the topics on the main site.

Storify: Curate your next event

2Next time you’re covering a nonprofit conference or putting on an event, consider firing up a Storify account and then pick and choose the best images, tweets, blog posts, videos, etc., that others publish and tie them up with a nice ribbon — your overall take on the proceedings, of course. Storify is becoming a favorite of bloggers, journalists and Tweeps who like its curated take on current events. You can pull from blogs, Twitter, Facebook, YouTube, Flickr, Instagram and many other sources and then export it to your WordPress, Tumblr or Posterous blog or share it on Twitter, Facebook or Google Plus via social buttons. (Side note: I know the founder, Burt Herman, who’s a nice guy, and I always root for former-journalists-turned-entrepreneurs.)

Pearltrees: Cultivate your interests

3My vow for the fall is to spend more time with Pearltrees, which recently did a reboot and looks to be one of the most advanced tools you can add to your curation toolkit. There’s a bit of a learning curve, but here’s how it works: Your browser app lets you “pearl” the page you’re visiting. Connect your Twitter and Facebook accounts, then start organizing interests into topic folders (“pearltrees”). Any other curator expert in your topic area might ask to team up with you (and vice versa) to make your tree branches richer. You can share your pearls through Twitter, Facebook, email or embed them in your own site. You can also share pearls with colleagues or your own team. Curators, behold the potential of the pearl.

Pinterest: Share your favorite visuals

4Pinterest entreats you to “organize and share the things you love,” but it’s really all about compelling visuals. (And, by the way, here’s a Pinterest board on curation tools.) This year Pinterest has become the third most popular social network in the world, trailing only Facebook and Twitter, by making it drop-dead simple to “pin” images that you think are cool. The more serious Pinterest curators create boards around topics, like nonprofit marketing strategist Noland Hoshino. You can, too. Continue reading

September 5, 2010 Create your own Twitter newspaper

The Change-maker Daily, from a Twitter list created by Socialbrite.


And a Q&A with a representative of the new service about what’s ahead

By Jessica Haswell
Socialbrite staff

Do you love Twitter‘s serendipity — the cool way it surfaces links that hit just the right spot — but aren’t too thrilled with the free-for-all jumble of tweets that race past you?

Struggle to find the jewels amid the chaos no more: is a fresh new take on Twitter that organizes not just the tweets but the content from the links. The free service assembles the heart of the Twitter content you care about into one graphically pleasing magazine-style layout.

This morning the Swiss-based start-up answered a few questions about what’s coming down the road — including a online newsstand. See below for the Q&A.

Anyone can create a in under a minute — see below for how to do it. Your paper is updated every 24 hours, making it easy to stay on top of the tweets of the folks you follow. In a word, it offers context. Not only that, but enables you to reply, retweet, follow, unfollow or favorite through pop-up tabs on the site.

There is currently no other website quite like this, but I’m sure that won’t stay true for long. (For a different example, check out The Twitter For a nonprofit, business or any organization, this is a fast, easy, terrific promotional tool to educate your followers about your cause or mission. It merges a diverse collection of links about niche subjects into one slick package.

What do you think of Please leave a comment below.

How it works: Publish your paper in a hot second

Interested in setting one up? Here are the steps to take:

1) Go to and click the “Create your own daily paper” button.

2) Sign in to your Twitter or Facebook account to authorize the app’s access to your account.

3) The site creates a paper for you — click the “my” link. You can also also click “create a newspaper” to add a Twitter user you follow, a #tag (though this doesn’t always work) or a Twitter list.

Shazam! You have a newspaper!

Noted blogger Robert Scoble calls “a Flipboard for those of us without iPads.” Rita King tells us: “I like because it’s amazingly accurate in its perception of what will interest me.”

And educator Kathy Gill adds: “I love it because it’s another form of discovery. It’s a great way see what other people thought was important in the prior 24 hour period. It puts an ephemeral Tweetstream into a snapshot that is more than minute here-or-there by letting you look at a stream.”

Here’s how the Causes Daily looks:

The Causes Daily

Tips on creating your publication

There’s no catch. The service is free, permitting anyone with a Twitter or Facebook account to create up to 10 papers. It’s a creation of SmallRivers, a small start-up in Lausanne, Switzerland, located on the Swiss Institute of Technology EPFL campus. The service rolled out earlier this year in “alpha” (the stage before beta), so expect to see a lot of changes in the coming months. Follow the latest developments on the blog.

Here are some other things you may want to know:

• The developers wanted to keep things simple, so currently you can’t do any tailoring or fine-tuning of your publication. That is, you can’t decide which tweets or accompanying media to highlight; uses an algorithm to highlight important or newsworthy content, though how it “guesses” which items to highlight is a bit of a mystery.

• The service pulls some of the tweets you send, but most of the publication’s content comes from the people on Twitter whom you follow — not the people who follow you. For accounts like Socialbrite, which has an open door policy of following back just about any legitimate Twitter user, this makes for a less focused newspaper experience. However, using a Twitter list or #hashtag is an easy way to bring a focused theme to your A site like Guy Kawasaki’s Alltop also solves this by creating niche Twitter accounts, posting updates to each — and following nobody. Thus, the Alltop Social Media Daily grabs updates only from @Alltop_Social because Alltop_Social follows no one.

Q&A with one of the site’s developers

Here are some questions we put to the site’s developers. Ed from SmallRivers responded earlier today:

How will readers be able to navigate newspapers? One can search by keyword, but there’s no directory of papers created.

We are working on a “newsstand.” You’ll be able to search papers there with many more criteria than only keywords.

Will future releases let publishers customize the display of their papers?

To a certain extent, yes. But we really want to keep it as simple as possible (and that’s THE challenge…).

Will publishers be able to mash up multiple tags, lists or accounts into a single newspaper?

We are working on enabling users to build more targeted papers. Multiple criteria is one of the ways we are currently looking into. is still in development. What are some of the upcoming features you’re planning to include in future releases?

Sorry, we can’t disclose now.

We see this as an easy way for nonprofits to create a pretty cool promotional vehicle for their cause or mission. What benefits does offer to nonprofits in particular?

It is clearly seen as a good place to show the output of a distributed collaboration. We see many nonprofits promoting new hashtags (specially made for and inviting their supporters to contribute. It is also seen as a relevant “resource center” (see World Wildlife Fund‘s WWF Climate Daily).

Will there be a cost for creating newspapers at some point?

Not for the types of papers you can see now. But some advanced features might be premium (small monthly fee). Continue reading