April 19, 2010

Justgood.tv: Covering social good events

Justgood.tv: Covering social good events from JD Lasica on Vimeo.

Nonprofits can take advantage of live-streaming events — on the cheap

JD LasicaAt Net Tuesday, I sat down with Arabella Santiago, founder and CEO of JustgoodTV, a network of curated stories about mission-driven organizations, social entrepreneurs and responsible businesses that have impact. The service provides nonprofits, NGOs, businesses and organizations with web production services, capturing and producing programming that is then distributed to a network of audiences from communities of purpose.

As the Web becomes more video-centric, nonprofits need to jump on board. Nonprofits of all sizes should be thinking about how to bring the events they put on to a wider community of supporters.

Live streaming is just not as daunting as it was back in its early days. Nearly half of the events and conferences I attend these days have live-streaming video coverage, and when I head out on the road with the Traveling Geeks, several participants, like Robert Scoble and Howard Rheingold, live-stream our interviews to their followers through their video-enabled cell phones.

LogitechAs Arabella points out, the entire set-up can be had for as little as $300. You may want to start with something as simple as a Logitech Quickcam Pro 9000 Web camera, available online starting at $70.

Your mileage may vary, depending on the skills of your team, the kind of video and audio equipment you use and the kind of event you’re producing. If you’d like to hire an independent production team, JustgoodTV can provide a three-person crew for more than that — the rate varies depending on a number of factors, so contact Arabella on her site.

Though I expect we’ll see some consolidation in the marketplace in the next 18 months, all of the live-streaming services — Livestream, Ustream, Justin.tv, Kyte and Qik — provide free streaming and video archiving as well as higher-quality ad-free premium services. That means it’s likely that many more people who did not attend your event will be able to see it in the days and weeks afterward.

Watch, download or embed the video on Vimeo Continue reading

September 30, 2009

8 ways to use social media in the newsroom

8 ways screenshot

JD LasicaFor the annual conference of the Online News Association this weekend, I’ve pulled together two new printable handouts: 8 ways to use social media in the newsroom, available at http://bit.ly/social-flyer, and 6 Twitter tools for journalists (PDF — and see the accompanying post). I’m speaking on the aptly named Social Media Mania panel on Saturday.

I think these are two of the nicer handouts I’ve produced, using Apple Pages, part of the iWork suite. These downloadable documents are part of the ongoing series of social media guides and tutorials that Socialbrite has been producing for social change organizations, nonprofits, journalists and anyone interested in effective use of social media.

While the PDFs are spiffy-looking, they’re less than optimal for search engines and for the disabled, so I’ll mirror the handouts here in html.

8 ways to use social media in the newsroom


1An uber-aggregator of your feeds, FriendFeed is like Twitter but easier to organize. You can post more than 140 characters, organize private or public rooms and get a feed of your friends as an e-mail. But FriendFeed is more than an aggregation tool: It’s a virtual watering hole where you can see what’s on the mind of your friends and colleagues.

Search the real-time Web

2Find out what people are talking about online right now — chances are you can turn a meme into a story. Tools include Twitter Search, Tweetmeme, OneRiot, Scoopler.

Flip out!

flip3We’re all multimedia journalists now, right? Never let another eye-catching moment or newsworthy subject slip by: A Flip cam ($199 for hi-def version) lets you easily add a visual element to a story. Users are more likely to jump into a conversation around a video on your site than a text-only article. Kodak’s Zi8 is also a good choice. Continue reading