April 16, 2012

A Success Summit for green business entrepreneurs

Free series will help you kick-start your social enterprise

This is Earth Week, and Green Marketing TV is putting on the first Green Business Entrepreneurs Success Summit, aimed at uniting purpose and profit for a sustainable planet. Socialbrite founder J.D. Lasica is participating Thursday at 11 am ET, 8 am PT.

Guest post by Lorna Li
Founder, Green Marketing TV

Are you a green business owner or social entrepreneur who believes you can make a positive impact in the world without going broke? Have you always longed to start a sustainable business, but you’re not quite sure how to do it or don’t know what you want to sell?

Whether you’re an aspiring social entrepreneur or already have a sustainable business you want to take to the next level, you’ll get valuable information just by attending this free virtual event series.

The Green Business Entrepreneurs Success Summit

The Green Business Entrepreneurs Success Summit is a free virtual week-long series (let’s call it an alternative Green MBA), featuring the visionary leaders who are defining the green economy and ethical marketplace, plus marketing gurus who will help you take your business to the next level.

Here are the details:

When: April 16-20 (Monday to Friday), 2012

Cost: Free. Brought to you by Green Marketing TV

Registration: To get access to the calls, please register

Who should attend

  • Established green business owners and green business professionals
  • Mission-driven entrepreneurs who believe in sustainability
  • Green marketers & green product designers
  • Forward-thinking intrapraneurs driving corporate sustainability initiatives
  • Early-stage green startup entrepreneurs
  • Aspiring green and social entrepreneurs researching innovative business ideas
  • Change-makers seeking to unite purpose, passion and profit

What you’ll learn

  • Evaluating the marketplace & identifying your niche
  • Developing your visionary business idea
  • Raising capital through business plan competitions, crowdfunding & VC investment
  • Growing your business without going crazy
  • Marketing your business on a bootstrap budget

Panel topics for the summit

Monday April 16 | Track 1 – The Growth of the Green Economy & Ethical Markets

Here we cover the state of the sustainable economy and socially responsible markets. We’re going to look at the size of the LOHAS (Lifestyles of Health and Sustainability) market and uncover the hottest market opportunities. We will discover extraordinary companies that are solving the world’s most pressing concerns, and learn how they succeeded.

• What will it take to co-create a green economy?
• The greening of mainstream business in non-green markets
• Ways sustainable business is going global & improving social conditions
• Hottest opportunities in the $290 billion US LOHAS market
• Making green sexy: Guerrilla marketing tactics for small green businesses

Register now Continue reading

December 2, 2011

StartSomeGood: Grow your social impact

social impact

Expanding online fundraising options for change-makers of all shapes and sizes

Target audience: Nonprofits, NGOs, cause organizations, social enterprises, community organizations, social entrepreneurs, change-makers, activists, organizers.

Guest post by Tom Dawkins
Co-founder, StartSomeGood

The last half-decade has given rise to many exciting advances in the area of online giving and community building. The Obama for America campaign was powered by an unprecedented flood of small donations. Kiva made microfinance something we could all participate in, and Global Giving connected us to development projects around the world.

A variety of platforms, including Causes, Razoo and Jolkona, now allow nonprofits to leverage the power of social networks to aid in their fundraising goals. But not all nonprofits, or even most. Without an U.S.-based 501(c)(3) charity registration, an organization cannot use most of these sites. And while a newer group of “crowdfunding” (we prefer the term peerfunding) websites, including Kickstarter and IndieGoGo, allow fundraising by all kinds of groups, charities, nonprofits, for-profits and unincorporated organizations, none of these are focused on social impact projects. In fact, as stated in its guidelines, Kickstarter specifically prohibits “charity or cause fundraising.”

So despite the seemingly diverse fundraising opportunities now available, a huge number of potential social change-makers as well as for-profit social enterprises, pre-tax deductible nonprofit startups and unincorporated community groups (for example the Occupy movement) are not well-serviced by by those offerings. To address this gap and inspire more people to get involved in creating social impact, we launched StartSomeGood eight months ago. Continue reading

August 16, 2011

Social entrepreneurs heading to SF for SOCAP11

Guest post by Megan McFadden
Social Capital Markets

SOCAP11 — the fourth annual Social Capital Markets conference — has announced that more than 50 global social entrepreneurs have been awarded a full scholarship to the event taking place Sept. 6-9 in San Francisco.

Among those attending will be:

• David Auerbach, founder of Sanergy, who is working for sustainable sanitation in Kenyan slums

• Catlin Powers, founder of One Earth Designs, who is incubating local innovation in China

• Mohamed Ali Niang, founder of Malo Traders, who is working to ensure that rice farmers in Mali do not go hungry. 

See the full list of social entrepreneurs. Continue reading

April 15, 2011

Fighting poverty by enhancing social entrepreneurship

 

Agora Partnerships expanding its impact beyond Central America roots

sustainatopia-logo JD LasicaOne of the coolest people I met at Sustainatopia in Miami last week was Daniela Hammeken, director of strategic partnerships for Agora Partnerships, a nonprofit that works with small companies in Central America to provide access to knowledge, capital and networks.

Based in Washington, D.C., and Managua, Nicaragua, Agora (tagline: “fighting poverty by enhancing entrepreneurship”) is a 6-year-old nonprofit that’s creating an entrepreneurial community, helping small to mid-size companies connect with each other and gain access to the financing they need from national and international investors.

“It’s really about using creativity and innovation to not only sell your main product but thinking about sustainability and the values in how they’re produced.”
— Daniela Hammeken

Each of the nine companies Agora works with has an interesting story to tell. One makes toy blocks, similar to Legos, derived from woods in the Honduras rainforest; with every toy sold, the buyer has the choice of supporting reforestation or an educational program in Honduras. Another small enterprise is run by a Guatemalan woman who increases the supply chain of women artisans in Guatemala to make their products more widely available.

“It’s really about using creativity and innovation to not only sell your main product but thinking about sustainability and the values in how they’re produced,” she says.

Impact investing is just beginning to come to the region, Daniela said. Applicants that come to Agora should be profitable businesses based in Central America, their business plan must incorporate social or environmental sustainability, they need to have fewer than 100 employees and generate between $50,000 and $1 million a year in revenue, with a goal of targeting that same amount in growth capital. A second crop of companies will encompass those in Mexico as well with other Latin American countries to follow.

Watch, download or embed the video on Vimeo Continue reading

March 2, 2011

New bootcamp: Move the needle for your nonprofit!


A detail from the three-hour bootcamp taking place in Miami on April 4.

 

At Sustainatopia in Miami, take charge of new social technologies for your nonprofit, social enterprise or social cause

JD LasicaToday we’re announcing a new bootcamp for nonprofits and social entrepreneurs and other change-makers: Move the Needle! How to Mobilize Your Supporters to Take Action. We’re pretty excited about it — while I’ve put on a few social media bootcamps, and so has my Socialbrite colleague Sloane Berrent, this is our first combined effort.

Sloane and I hope you’ll pass along the word to your colleagues, especially those looking to use social media to activate their supporters. Here are the details:

What

Whether you want to grow your membership, raise funds or loans, recruit more followers, gather petition signatures, find volunteers for your cause or connect with your community, Move the Needle! How to Mobilize Your Supporters to Take Action will offer guidance that will help your organization create impact for years to come.

This special 3-hour workshop will dive deeply into strategy, tactics and tools available to social entrepreneurs and nonprofit change agents. Minutes later, Sustainatopia will rev up with the second annual Social Venture Capital/Social Enterprise Conference (SVC/SE – Miami).

Don’t be intimidated by social tools! Learn how to formulate a strategy, then put the right tools to use in this power-packed interactive workshop.

When & where

Monday, April 4, 9 am to noon
Miami Beach Convention Center

How much

$99 (email us for a 15% discount code for nonprofits)

Who should come

  • Nonprofit managers and executives
  • Representatives of foundations and NGOs
  • Community managers
  • Change agents and representatives of social cause organizations
  • Social enterprise executives, managers & aspiring entrepreneurs
  • VCs, investors and philanthropists
  • Political reformers, journalists and educators
  • Activists, advocates and those who want to make the world a better place

Speakers

J.D. Lasica is a social media strategist, consultant and author who is considered one of the world’s leading experts on the social Web. He is founder of Socialbrite.org, a learning hub & global consultancy that works with nonprofits and social enterprises, and Socialmedia.biz, which works with major brands. A blogger since 2001, J.D. co-founded Ourmedia.org, the first free video hosting site, a month before YouTube.

He has spoken at or given workshops at Harvard’s Berkman Center, Stanford, MIT, NYU, SXSW, the Cannes Film Festival and at events in Paris, Milan and Seoul. J.D. was named one of the Top 40 Silicon Valley Influencers and one of CNET’s Top 100 Media Bloggers. Follow him on Twitter at @jdlasica.

sloane-berrentSloane Berrent is a digital strategist focused on campaigns in social innovation and corporate social responsibility. She runs Answer With Action, a digital communications and marketing strategy consultancy that creates campaigns and events with immediate impact for businesses, and she is a partner in Socialbrite.

A former Kiva Fellow, she is the co-creator of Cause It’s My Birthday, a nationwide malaria prevention campaign. In January 2010 Sloane attended the World Economic Forum (Davos) as the citizen journalist for MySpace and The Wall Street Journal and in February 2011 she traveled to Haiti. She is a nationally recognized speaker on community building and “cause-filled living” and writes on her blog, The Causemopolitan. Follow her on Twitter at @sloane.

Agenda

This workshop will focus chiefly on practical, down-to-earth tactics and strategies that busy professionals can immediately take to engage supporters. The emphasis is on actionable takeaways. You’ll be introduced to several examples of social enterprises, nonprofits and organizations that are moving the needle — with real-world examples you can learn from.

We encourage interaction and questions during our sessions! If your social enterprise or nonprofits has “lessons learned” that you’d like to share, email us and we’ll call on you during the session.

Some of the questions we’ll cover:

  • What strategies & tactics will motivate supporters and newcomers to take specific actions on behalf of my organization or cause?
  • What are the essential elements of a successful advocacy campaign?
  • How can I successfully use social tools to mobilize my organization’s members, spread awareness, enlist supporters, raise funds and drive action?
  • How can storytelling and video advance the mission of my social enterprise?
  • Which organizations are moving the needle, and what are they doing right?
  • What are some of the cutting-edge tools and resources available for change agents looking to make a difference?
  • What do you want to know? Email us in advance. Continue reading
November 5, 2010

Baking cause into your company

Everyone Can Be A Social Entrepreneur – Dublin Web Summit 4

View more presentations from Sloane Berrent.

Sloane BerrentLast week I had the privilege of going to Ireland for three separate reasons. First, one of my clients, ezetop, is located there. I conducted a day and a half workshop with their online communications and marketing team on a wide variety of buckets we created in advance based on their needs with emphasis on how social media and online communications can help get their message across.

Next, I spoke at the Dublin Web Summit, which is where the above presentation comes from. There I spoke to the nonprofit/NGO track about finding the social entrepreneur in all of us. What does that mean? That all of us have the ability to look at a problem and find a way to solve it in an entrepreneurial way that ties in social innovation.

Last, I attended F.ounders, an invite-only event that was two nights and three days in Dublin. Everything was included from the pub crawl to dinners to panels and walking tours. 200 founders of companies got together to talk, network, learn and just be together to see what happens. It was an ambitious project and a huge success. Truly one of the best conferences I’ve ever been to, from start to finish.

Best part? All attendees got a “gold key” that provides a fully paid return to Ireland to further explore business and investment possibilities in Ireland. So while I didn’t make it too far past Dublin this time around, I’m looking forward to returning soon and seeing more of the country and deepening the conversations and relationships I met while I was there. Continue reading