Facebook has four data points that shows you if people negatively reacted to your post. Take these factors into account when calculating the return on investment during a campaign or other social media activity.
Social media ROI
WWT 2010: Social Media ROI View more presentations from womenwhotech. Guest post by Ryann Miller frogloop Last week I attended the Women Who Tech TeleSummit. One of the most anticipated sessions was the session with blogger Beth Kanter and Lauren Varga of Radian6 and moderated by Roz Lemieux of Fission Strategy. I’ve long admired and […]
New tool helps small nonprofits improve their social media savvy Should small nonprofits wade into the sometimes daunting terrain of social media? Increasingly, the answer is: Yes, because that’s where their members and supporters are, and social media is the most effective way to reach them. (If you’re unclear about some of these terms or […]