First, how do we lower the barriers to entry for NGOs looking to deploy mobile technology in their work? And second, how do we help share information about what mobile means in the developing world to the widest possible audience, i.e. one outside traditional development or technology circles?
A good example of the second theme is our recently launched Mobile Message series running on the National Geographic website. We’re also targeting non-mobile-for-development and non-ICT4D conferences and contributing chapters to books and giving interviews to magazines, which take the message to a new audience. The latest was a piece on mobile innovation for an in-flight magazine for travellers on flights to Africa.
One of our early initiatives was the creation of The Social Mobile Group way back in November 2006. It was the first Facebook group of its kind to focus on the social application of mobiles and mobile technology, and it remains the largest group dedicated to the subject on Facebook today. Continue reading