January 4, 2010

9 critical stats to measure on your blog

John HaydonThe best place to start in any journey is to know where you are. If you want directions to Chicago, the first thing anyone will ask is “where are you coming from?”

We’d all like to think that our efforts to make friendly connections on Twitter and Facebook are bringing us more visitors, subscribers and customers. It feels so good to tweet back and forth that we assume it’s also good for business. But that simply may not be the case. 

9 crucial stats to measure on your blog

Your task today is to put emotion aside and measure. But don’t focus too much on the metrics –- just do so enough to set a baseline of your current state. Use a tool like Jing to capture screen grabs of various reports and save these in a folder called “Social Media Optimization –- Current Baseline – 1/4/2010.″

Key metrics for your blog

You want to get a sense of how many visitors are coming to your site, where those visitors are coming from and what they’re doing when they arrive. If you haven’t installed Google Analytics on your blog, please watch this screencast on How To Install Google Analytics On Your Blog. Continue reading