July 31, 2013

What does mobile mean for your organization?

class-of-2012
Photo by Dave Lawler on Flickr

Consider how to connect with constituents on their terms

Guest post by Lori Halley
Wild Apricot

lori halleyAre all of the posts and articles about “going mobile” and having a mobile strategy making you manic? While we’ve all come to terms with the fact that we live in a mobile world, what does it really mean for small nonprofits and membership organizations?

What exactly does “mobile” mean today? In a great presentation, Mobile Is the Needle, Social Is the Thread, Kristen Purcell, Pew Internet Project’s associate director of research, suggests:

Mobile …

  • Moves information with us
  • Makes information accessible anytime and anywhere
  • Puts information at our fingertips
  • Magnifies the demand for timely information
  • Makes information location-sensitive
  • Continue reading

January 26, 2010

SMS fundraising campaign for breast cancer

Beth KanterGiven the visible success of the Haiti text-to-give campaigns, SMS is bound to become one of the tools in an organization’s fundraising bag, if it isn’t already.

This week I heard about Drew Olanoff’s latest fundraising campaign, a text-to-give strategy on behalf of Boarding for Breast Cancer. Here’s how it works:

Every time someone texts “tp4bc” to 60611, the textPlus mobile address, textPlus will donate $1 to Boarding for Breast Cancer, a non-profit, youth-focused education, awareness, and fundraising foundation whose mission is to increase awareness about breast cancer, the importance of early detection and the value of an active lifestyle.

textPlus, a mobile app, offers users free texting with group text capability.  What’s cool is that Drew’s employer GOGII is the mobile app developer behind textPlus, a free group texting application available on the iPhone and Android platforms. Continue reading