January 26, 2010

10 tactics to be more efficient with social media

Zen stones

This is part of the series the 31 Day Challenge To Optimize Your Blog With Social Media.

John HaydonApost I wrote a while ago called How to avoid the social media time suck received a lot of comments -– proof that social media time management is a constant struggle for folks -– and continues to be.

In fact, when I recently spoke about using social media for fundraising, I found that many of the questions were about social media time management. Here are 10 tactics to be more efficient with social media:

1. Stop multitasking

In his book The Power of Less, Leo Babauta argues that multitasking, despite its widespread practice, is actually very inefficient. He writes: “Doing more things means you’re likely to do a lot of unimportant things, and you’ll be over-worked and stressed at the same time.”

2. Task chunking

The idea here is to group similar types of tasks based on how your brain processes these tasks. For example, a blog post and a project proposal, which both require creative thinking, can be done during the same chunk of time. Or you could organize your Twitter lists and update your iPhone contacts during a time period you’ve determined to be “admin time”. This allows you to decrees inefficiencies created by constantly switching “brain spaces.”

3. Smart email

Email is a major distraction. Chances are you’re “checking” email constantly throughout the day. Leo recommends dealing with email only twice a day. But if you’re like me, checking email only twice a day might feel like too much of a habit change. You might want to start smaller. For example, I read and respond only to emails from clients and specific friends throughout the day, and save everything else for later. Gmail allows you to create filters to catch these important emails. Continue reading