May 21, 2013

Create exclusive events to reward key supporters


How the Smithsonian National Air & Space Museum uses exclusive tweet-ups to engage supporters

Guest post by Annie Lynsen

AnnieLynsenI‘ve written before about the importance of engaging key supporters (heck, we wrote a white paper with Blackbaud and the National Wildlife Federation on that very subject last year). The other day I got to experience a fantastic event geared toward doing just that.

Earlier this month, the Smithsonian National Air and Space Museum posted an invitation to an event built around the new movie “Star Trek Into Darkness.” But this wasn’t an ordinary tweet-up. This was designed to be an intimate, behind-the-scenes event for only 10 people. Continue reading