June 29, 2009

Tweetcamp: Online network moves to offline community

Amy Sample WardThis past Saturday, I participated in an experiment: Tweetcamp! The combination of a Tweetup and a BarCamp.  (Those links are to definitions!)  What this created was a chance for people who use Twitter to come together offline to create community. There is no agenda to the conference as it is co-created by the participants throughout the day.  It is for the community, by the community, all thanks originally to Twitter.

n2thinktankThis month’s Net2 Think Tank asks: How do real-world (offline) events fit into social media conversations and campaigns?

I think that my reflections about Tweetcamp are an excellent fit to answer this question!  And I hope they help you think about the way your organization uses opportunities online and offline to create community.

What worked?

Cross-section of participants: It was great to turn up to an event and have every person I talked to have a different line a work, a different reason for using social media tools, and a unique goal for what they wanted to get out of the day.  One way to accomplish this is to ensure you have a diverse set of organizers – you will tap into networks that do, eventually, overlap, but the influencers you target will push a great diversity of participants toward the event.

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