June 6, 2012

How to create a Twitter background

MailChimp’s Twitter background

Make a creative statement for your nonprofit or brand

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, journalists, anyone with a Twitter background.

By Julie Katz
Socialbrite staff

With about 150 million active Twitter users making their impact 140 characters at a time, you need to find a way to stand out from the crowd. Before people will read your tweets (for your nonprofit, organization or yourself), they’ll form a first impression.

Two of Twitter’s default backgrounds

So make a statement that doesn’t say, “I’m clueless” — don’t keep your egghead in the clouds when it comes to personalizing your Twitter page! If the Twitterati are going to take you seriously, you need to upload a profile photo of yourself or your organization and a background image, instead of one of the default Twitter backgrounds.

Many resources are available for you to customize your Twitter background, from pre-made to easy do-it-yourself or full DIY customization. Using any of these tools will make your tweets look better and read better.

Pre-made: Limited branding options

When you type Twitter backgrounds’ into Google, you’ll be presented with innumerable vector graphics and gradient background choices — for example, Twitter Backgrounds.org. However, going the pre-made route leaves little room for customized branding. Your organization’s Twitter page presents an opportunity to make the brand stand out. Of course, not all the freebie websites are full only of rainbows, skulls, or fancy birds. Many of them offer personalization tools.

Easy do-it-yourself: Feed your aesthetic needs

Backgrounds available at TwitBacks.

With websites like Free Twitter Designer and TwitBacks, you can customize within the site using either a blank slate or a pre-made background. These sites have basic design centers allowing placement of text, shapes and personal images with a few Photoshop-esque options like blending and shadow drops. A site like Colour Lovers will feed your aesthetic needs, allowing you to start building your design from a theme, a pattern or a color palette. Simple customization sites like these allow you to customize your Twitter page without digging into your pockets to hire a designer to do it for you, although if you have a small budget, websites like Twitter and Beyond, Tweetxilla, and Tweet with Style offer custom design for under $100. Continue reading