September 17, 2013

Twtrland: Find your nonprofit’s top influencers

NWF on Twitter: some of the social analytics firepower that Twtrland provides.

How to identify potential champions for your cause

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, educators, journalists, Web publishers, Twitter users.

JD LasicaWhen I give my webinars on CharityHowTo, one of the questions that often comes up is: How do I get visibility for my organization’s website, blog or cause?

The answer is not to focus exclusively on your site or search engine strategies. It’s about enlisting supporters to help spread the word about the awesome work you’re doing. Use your community!

To go down that road begins with identifying the influencers in your space who’ll help carry the message forward, right?

And that’s why you need to know about Twtrland, a social intelligence tool that offers incredibly useful insights about the individuals on Twitter — and, soon, other social networks — who bring the most weight to bear on a particular topic. Probably your topic. Continue reading

September 30, 2010

Top 10 influencers from Clinton Global Initiative

Clinton Global Initiative

Sloane BerrentWhen I attended the Clinton Global Initiative last week, I told all of my friends (online and off) that it was a dream come true for me. On my life bucket list was the World Economic Forum and the Clinton Global Initiative. The idea that I got to attend both while I’m 30 is just remarkable to me.

While at CGI last week, I operated very differently than I do at a lot of conferences. What I mean is that while I did network and connect with people, I was very focused on sharing and telling stories.

So when I was there, I decided that while I’m not a full-time journalist, I wanted to be the best version I could using the skills that I have. I thought it would be valuable to live-tweet most of CGI because I know for many people in circle and network, they would love to attend, and soak in the information like I did. But most people can’t be there, for a variety of reasons.

Something I’ve learned from my time spent volunteering in developing countries and year of travel is that people love to share in the experience. So blogging and taking photos and videos, using Facebook and Twitter — all of these online tools allow many who are just as deserving of attending (if not more so) to be able to witness the event. Continue reading