Twitter data galore: A screen grab from ReSearch.ly.
Trackur, Sprout Social, Thrive & other monitoring tools worth paying for
Target audience: Mid-size nonprofits, cause organizations, agencies, brands, NGOs, Web publishers, individuals. This is part of our series on social media monitoring:
• Guide to monitoring social media conversations
• 20 free, awesome social media monitoring tools
• How to create & manage a monitoring dashboard
Search engines and free monitoring tools can help you find mentions of your brand easily, but if you want to take your social media efforts to the next level, you may want to consider using a social media monitoring vendor.
Once your nonprofit or business reaches a certain size — with, say, hundreds of daily mentions — a paid social media monitoring vendor or service can help you smartly assess the conversations taking place about your brand. In many cases, they offer tools for you to respond and forge deeper levels of engagement. A good paid service will offer not just data but ways for you to draw insight and develop strategy by tapping into actionable intelligence.
Paid subscription services for social media monitoring can save staff time and provide insight into influence, authority, sentiment and reach. But remember: For your social media program to work, you’ll need to designate someone on your staff to own this. The person or team should analyze the results, act on time-sensitive issues and make recommendations about how to integrate the learnings from the community into your operation. (Socialbrite can help you get your program up and running.)
Social media vendors come in all shapes and flavors. Some cater to small organizations with modest budgets that want to handle monitoring internally. Others service large nonprofits and corporations that want a robust suite of tools and access to expert analysts. So we’ve broken this package into two parts:
• 10 paid social media monitoring services for nonprofits (below)
• Top 20 social media monitoring vendors for business (on our sister site, Sociamedia.biz), which includes Radian6, Lithium and 18 other vendors that work with nonprofits
Please note that we’ve already covered a number of monitoring services in our roundups Top 10 social media dashboard tools and 14 free tools to measure your social influence — including TweetDeck, CoTweet, Seesmic, Spredfast, MediaFunnel, Bit.ly and others — so think of this as a package of monitoring resources.
Commercial social media monitoring services
Here is our guide to 10 subscription-based social media monitoring services for nonprofits and organizations, with the most affordable ones listed first. Have your own favorites? Please add them in the comments below.
Trackur: Affordable tracking & engagement
1An online reputation management and social media monitoring tool created by reputation expert Andy Beal and team, Trackur is sort of a Google Alerts on steroids. Trackur provides all the monitoring tools you need. It is brandable, will rate the sway power of your influencers for prioritized responses and will deliver results to your inbox, RSS feed or Web-based dashboard. Quickly monitor your reputation, check on trends and analyze media mentions for your company, brands, sector, cause or clients. Cost: Four plans range from $18 to $377/month and vary depending on number of searches and features used. Free 10-day money-back guarantee. Clients: 27,000+ users. Affordability makes it popular among small businesses. Owner: Independent.
Sprout Social: Track & grow your social footprint
2We’ve heard good things about Chicago-based Sprout Social, which lets you target and discover new customers or supporters, monitor your brand across the social Web, organize your social networks and manage up to five identities with the basic plan. The service offers an easy-to-digest summary of what’s happening online around your social presence. Cost: Pro Plan at $9/month is geared to small, independent businesses, nonprofits and organizations. Business Plan at $49/month is tailored to larger companies. Free trial. Clients: Chiefly small businesses, independent service providers such as attorneys and real estate agents, bloggers. Owner: Independent.
uberVU: Affordable for smaller operations
3A social media monitoring tool that combines powerful features (e.g., historical and real-time data, sentiment analysis, platform filtering) and ease of use, uberVU offers a monthly price that should be more attractive to nonprofits and small and mid-size brands. Cost: Four packages:$49.99/month for individuals, $180/month for popular Plus program, $400/month for big companies, contact team for PR agencies. 14-day free trial. Clients: OMD, Edelman, Sharp. Clients generally consist of small businesses and startups, PR & marketing agencies, bloggers. Owner: Independent.
Thrive: Convert fans into donors
4Thrive, from the consultancy Small Act of McLean, Va., is an all-in-one social media tool that lets you listen, publish, report and engage with donors and supporters. Features like contact tagging and sorting, automated keyword searching and automated conversation archiving help you cultivate relationships over time, turning fans into donors. Import your existing email lists and convert them into detailed social profiles so you can jump-start your social media program. Small Act is also launching a service that takes an organization’s donor database to help them build social communities from that data. Cost: Recommended plan for most nonprofits is $1,188/year per user ($99/month per user). Small Act offers a one-month free trial as part of the contract if requested. See the demo, too. Clients: AARP, KaBoom, Global Giving, Ashoka, Office Depot, National Geographic. Owner: Independent. Continue reading