January 10, 2012

Cause marketing campaigns making an impact


These nonprofits are teaming up with corporations to make a difference

Target audience: Nonprofits, NGOs, cause organizations, social enterprises, businesses, brands, CSR professionals, marketing managers.

Guest post by Daryn Sung-Lee, for Vivanista

At Vivanista we believe that we all have a bit of philanthropist inside us. Beneath the protective masks we put on lays the innate desire to do good. Cause marketing, where a company partners with a cause like breast cancer research or a charity donates funds to tsunami relief, enables regular people to consume mainstream products while doing their small part.


Although there’s nothing like good old-fashioned hands-on philanthropy, it does give causes and nonprofits the visibility and marketing resources they couldn’t get on their own. eBay, the world’s largest e-commerce company, is breaking ground in the world of cause marketing. They started an in-house cause called Giving Works in 2003, which allows eBay users to donate money to any cause of their choice. Basically, users can choose to donate money along with a purchase, or donate a percentage of whatever they sell to an organization. In this way, eBay has made it incredibly easy for thousands of nonprofits, big or small, to receive funds and visibility.


With Twitter and Facebook making it even easier to become informed about local and world causes and charities, and with support from businesses, cause marketing is beginning to make a difference

Last year Microsoft’s Bing search engine received the Cause Marketing Halo Award, given by the Cause Marketing Forum, for their partnership with DonorsChoose.org. With the cause of education in mind, both organizations sponsored a contest called Our School Needs, where students from schools across the nation sent videos, pictures and essays explaining their schools’ needs. Bing and DonorsChoose were responsible for donations and projects in schools across all 50 states. As a result of the contest, children gained a familiarity with social media tools like Twitter, blogs, playlists and YouTube, which they used to submit their schools to the contest. Continue reading

October 26, 2011

Vivanista to host first-ever fundraising summit

Fundraising Summit

Learn how to disrupt the traditional practices of charitable fundraising

Guest post by Stacy Coleman
Senior Marketing Associate, Vivanista

Join us on Nov. 11 and 12 in San Francisco to take part in Vivanista’s Charitable Fundraising Summit, which will bring together volunteer leaders, fundraising event chairs and nonprofit development staff for inspiring keynotes, expert panels and training workshops.

With the goal of arming fundraisers and volunteers with tools to increase their fundraising effectiveness, The Fundraising Summit will address how to:

  • Improve fundraising profitability and long-term viability in an uncertain economy
  • Acquire new, tangible fundraising tools that can be integrated immediately
  • Gain access to experts for real-life fundraising and donor-loyalty advice

The summit kicks off Friday evening Nov 11 with the VivaBrite Awards, which will honor individuals and nonprofits who have demonstrated outstanding leadership skills, fundraising acumen and creative thinking with respect to the successful execution of a charitable event.

Know an individual or organization that deserves the award? Nominate them using this link: vivanista.com/vivabrite-awards/nominate/ (Nominations close on Monday.)

On Saturday, Nov. 12, the summit will continue with a full day of workshops, panels and keynotes from leading experts, addressing key areas such as generating event revenue, social media and building sustainable audiences. Socialbrite founder JD Lasica will be speaking on the social media panel.

Additional speakers include: Bestselling nonprofit author Kay Sprinkle Grace; (RED) creator Tamsin Smith; GirlUp at The UN Foundation director Gina Reiss-Wilchins; LinkedIn nonprofit community leader Bryan Breckenridge; and director of nonprofit services at Causes, Susan Gordon of Causes.com, among others. See the full lineup of speakers and the summit’s schedule.

Special offer for Socialbrite readers!

Register now at Eventbrite. Socialbrite readers get a 20% discount by using the SOCIALBRITE-VIP code. Continue reading

January 6, 2011

Vivanista: Live well and do good


Lifestyle site offers resources for charitable fundraisers

JD LasicaOne of the terrific new resources for those learning how to host philanthropic fundraisers is Vivanista, a very cool San Francisco startup that offers a wealth of resources around charitable events.

I recently chatted with co-founder Annie Vranizan in their San Francisco offices about the organization — which is due to receive its 501(c)(3) status in a few months — its goals and best practices around live events .

“We believe women can lead a philanthropic lifestyle” without being professional philanthropists, Annie says. “If there’s a charity gala in New York, how come someone in San Francisco can’t learn from that and replicate that model?”

Watch, download or embed the video on Vimeo
Watch or embed the video on YouTube

The classy site offers a wealth of how-tos, tips, tools and best practices, everything from interviews and profiles of women who are chairing charitable events to strategies for getting corporate sponsorships.

One of the site’s most popular features is its events calendar — you can see fundraiser ideas ranging from a cupcake party to a fashion show. One thing I like is that the fundraisers are real-world events, not impersonal online begathons.

Strategic advice around live fundraising events

Other notable features and services offered by Vivanista:

“If you’re going to do a wine tasting or get your girlfriends together, why not attach a cause to it and raise money for something you’re passionate about?”
— Annie Vranizan

http://vivanista.com/parties-for-a-purpose/“>Parties for a Purpose. Says Annie: “If you’re going to do a wine tasting or get your girlfriends together, why not attach a cause to it and raise money for something you’re passionate about?”

• They’ve just selected five 90-second video finalists in their Parties for a Purpose contest. The winning nonprofit will be awarded $1,000. Head over and vote!

• They also provide Fundraisers in a Box, a kit that gives you everything from the outline of your fundraising event to the corporate sponsorship letter to estimates of volunteers, a time frame and a theme that aligns with your mission.

• In the near future they’ll be offering event consulting services to help get fund-raisers off the ground. Continue reading