Samasource from JD Lasica on Vimeo.

Leila Chirayath, founder and CEO of Samasource, has been popping up at nonprofit events everywhere lately. Samasource is a nonprofit organization in Silicon Valley that connects small and mid-size businesses with individuals and firms in the developing world that can perform outsourcing work (such as data entry) in a socially responsible way.

They now have pilot programs in Kenya, Nepal and rural India, and their goal, as their website says, is “to catalyze sustainable economic development and poverty alleviation by creating a thriving, active market for socially responsible outsourcing to developing regions.”

The 4-minute interview was conducted on a very windy day at the 2008 Craigslist Nonprofit Bootcamp in San Mateo, Calif. (though I do need to get a fabric microphone cover). I caught up with Leila a few minutes before her jam-packed talk. As Leila says, there’s a lot of misinformation in the media about outsourcing, and Samasource can help you sort through the best options.

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JD Lasica works with nonprofits, social change organizations and businesses on social media strategies. See his profile, visit his business blog, contact JD or leave a comment.