December 24, 2009

CauseWorld: Support causes on the go

Beth KanterLast month I made a prediction that we might see fundraisers with Foursquare or some other location-based mobile social network with gaming element. Looks like my observation of fundraising 2.0 trends of 2009 and  my 2010 predictions are on track. TechCrunch just wrote about a new mobile application called CauseWorld.

Here’s how it works:

CauseWorld app users earn “karma points” when they walk into stores and check in with their cell phone. No purchase is required at any store, and karma points can be redeemed nine predefined good causes. Big brands like Kraft Foods and Citi (both are on board) then turn the karmas into real dollar donations to those causes. Food for poor families, water in Sudan, trees in the Amazon, etc. are examples of the causes.

Like foursquare and gowalla, you open the application on your phone and see local businesses (instead of showing everything around you, CauseWorld only shows businesses that you can check into for karmas). Enter the store, check in, and get the karma points offered to you. Once you’ve collected enough karmas you can donate them to a variety of causes. And, of course, you get badges for various activities.

The causes that are supported are listed on CauseWorld — it’s a good mix of wildlife conservation, hunger and others. 

This idea is really cool for a couple of reasons. The user doesn’t have to donate, but they’re leveraging a corporate donation. Sort of like embedded giving that Lucy Bernholz talks about, I think. The application is fun and well designed.

It doesn’t have a social element where you can see how many karma points your friends have within the app itself, although it uses Facebook Connect and you could opt to have your good deeds streamed on your wall. It might get more motivated if it had the leaderboard design that Foursquare has. Continue reading

December 22, 2009

Mashable & our favorite posts of the year


JD LasicaWelcome to all the visitors from Mashable! We were thrilled to be featured in Melissa Rowley‘s article, 4 Social Good Trends of 2009.

For first-timers, we thought now would be a good time to highlight some of our favorite posts on Socialbrite since our launch earlier this year:

Some of our favorite causes

Tweet for a cure to end SMA

Global Voices: Lifting up the powerless & voiceless

An inventive cause campaign to fight malaria

Tim Ferriss’ method of supporting causes

Boxee and the promise of open media

All for Good: A Craigslist for service

California’s Secretary of State: Come and collaborate!

How the National Wildlife Federation uses social media

Socialbrite’s night at NetTuesday

UniversalGiving: Tailoring an impact just for you

Samasource enables socially responsible outsourcing

YouthNoise: Helping young people network a cause

Kiva: micro-loans to entrepreneurs abroad

Giving Challenge: Tap your networks to support a cause

Some favorite tools and tactics

How to make your website more accessible and 7 tips for communicating with people with disabilities

20 tips for mobile advocacy

A user’s guide to mobile activism

How mobile is empowering consumers

SEO: 9 tips for optimizing a nonprofit site — Search Engine Optimization isn’t black magic, so get your site to shape up

8 tips for raising funds online

The Extraordinaries: Building the ‘micro-volunteering’ movement

Twitter as a tool for activism

How to build a Facebook community — 14 levers you need to be pulling

How to add a Facebook Page Fanbox to your site

How to use Seesmic Desktop

Carbon footprints, nation by nation

Foundation Center: a deep resource for philanthropy

Guide to shooting photos in public

How to capture great photos on the road

Fair use in the digital age

Seven blogging tools reviewed

Socialbrite releases Creative Commons plug-in

Thanks to everyone for your support this year! (Don’t forget to follow @Socialbrite on Twitter!) We’re now working with a number of nonprofits and educational outfits — TechSoup Global and Scholastic, to name two — and looking forward to helping others with their social media needs in the months ahead. Continue reading

December 16, 2009

Social Media Week comes to six cities Feb. 1

Rachel Sklar, Rachelle Hruska and Anastasia Liapis at last February’s Social Media Week.

SF, London, Berlin to be part of wide-ranging global teach-in

SocialMediaWeekJD LasicaSpent an hour on a conference call this morning where it was announced that Social Media Week, inaugurated last February in New York, will expand to include San Francisco, London, Berlin, Toronto and São Paulo, Brazil.

The weeklong event will take place Feb. 1-5, 2010. The goal is to “explore the profound impact that social media has on culture, business communications and society at large … and to create a global platform for conversation, connectivity and learning,” said event organizer Toby Daniels, who was on the call.

While the site talks about a five-day conference, it’s less a conference than a sprawling series of loosely connected events all related to the theme of social media. (I like to think of it as a “teach-in,” though perhaps that’s too retro a term.) Events will span a variety of formats, ranging from talks, presentations and panel discussions, to interactive workshops, seminars, networking events and drinks receptions. Some will be free, others will have an admission charge. Some will be put on by marketing groups, others by nonprofits and social change organizations. They’ll all be listed in a public calendar.

In San Francisco, Chris Heuer of the Social Media Club will be the local organizer, natch, and there will be a daylong jobs retraining summit as part of the event. Chris is setting up a Basecamp site for volunteers to help organize the events. Continue reading

December 11, 2009

How to embed interactive links in your YouTube videos

John HaydonIf you publish a lot of YouTube videos on specific topics, this screencast will be very useful.

With annotated links, you can edit your videos and add text links that will link to:

  • Other videos on YouTube
  • Playlists on YouTube
  • YouTube Channels
  • Searches on YouTube
  • Groups on YouTube
  • Any external link (only available to folks participating in YouTube’s nonprofit program)

Continue reading

December 11, 2009

How Google’s real-time search impacts your nonprofit

John HaydonDuring the chat earlier this week on using Twitter for building community, Tim Hite asked, “This week Google will start searching Twitter for real-time search results. How will that impact the way nonprofits should use Twitter?”

For those who don’t know, the live search means when you now search Google, you’ll see scrolling updates from blogs, Twitter and FriendFeed published just seconds before. (See the screencast above.)

This this will impact your non-profit in three ways:

  • Conversations happening on Twitter will get much more attention.
  • Search culture will come to expect real time results.
  • Stakeholders will expect your non-profit to be in conversations on relevant trending news topics.

Continue reading

December 11, 2009

The most powerful social media tool out there. Period!


John HaydonAt Community Organizer 2.0, Debra Askanase just wrote a piece called Front and Backyard Conversations. In it, she talks about social media as a public platform –- a front porch, but also a private platform where “conversations continue, out of the public eye.”

Front yard conversations are replies on Twitter, videos posted to YouTube, photos posted to Flickr, and blog posts and comments. The backyard conversations are personal emails, chats on the phone and ideas shared over pizza.

To go from the front yard to the backyard with your customer, you need develop increasing levels of trust, as in Debra’s diagram:


Questions I’d be asking

  • At what point does your organization call a donor on the phone, or have coffee with them?
  • What criteria, beyond donation amount, would you use to open up backyard communication?
  • And once you have lunch with them, what changes in your relationship on Twitter?
  • Continue reading