January 30, 2010

8 simple ways to optimize your LinkedIn profile


This is part of the series the 31 Day Challenge To Optimize Your Blog With Social Media.

John HaydonLinkedIn presents a wealth of untapped potential for non-profits. It’s the most respected professional social networking site, with more than 55 millions professionals from 200 countries. LinkedIn‘s tagline says it all: “Relationships Matter.”

Here are a few more tips on using LinkedIn to promote your blog.

Titles are everything

The short title of your LinkedIn profile is the first thing that gets seen in searches. Make it interesting.


List prior lives

If your profile only lists your current position, you’re limiting the power of LinkedIn.

When you include past employers in your profile, LinkedIn automatically alerts you of past colleagues. Including your complete professional history will help you build a network of those prior connections.

LinkedIn email signature

An embedded email signature is an easy way to promote your skills and experience (and your blog) in the course of doing business.

Improve your Google rankings

Because LinkedIn profiles rank very high on Google, exposure for your blog goes along for the ride. However, to maximize this potential, select “Full View” in your profile settings. Also, customize your public profile’s URL to be your actual name – then put this link on your website and use this link when you comment on blogs. Continue reading

January 30, 2010

Laura Tyson on closing the gender gap

Sloane BerrentIattended a session about global initiatives being set forth at the World Economic Forum and one of them is a study on the worldwide gender gap led by Laura Tyson, a professor the Haas School of Business at the University of California, Berkeley, and former chair of the US President’s Council of Economic Advisers during the Clinton administration.

“Half of the world’s innovators are women,” Tyson says.

I was so profoundly impressed and inspired by Professor Tyson. Her resume and credentials match her passion for equality among us all and she reminded me of the type of professor I had in school where you want to get there a few minutes early and sit in the front row. Her perspective and impact on pushing forward how women are treated globally and how we can educate ourselves about equality are something I encourage all of you to explore. Continue reading

January 30, 2010

Reporting from the World Economic Forum


Sloane BerrentLet me share something here that I’m not sharing over on the MySpace blogs. Rather let me gush for a second. Davos, Switzerland, is truly spectacular. There is something about an invite-only conference that allows every attendee to walk up to one another and say hi, introduce yourself, make conversation. Everyone who is here has done something special to be here. Sure, there are a few lucky ducks (like myself) who have found their way here, but heads of states and CEOs and global leaders all under one roof make for very interesting conversations.

Which leads me to my next point – the people here care very much. There are a lot of conversations about just about everything you could imagine. Water conservation and sustainable of global fisheries, the future of the Middle East, what the World Cup in South Africa this summer can do to raise awareness of current hot topic issues in Africa, the crisis in Haiti. There are a million things happening in the world right now and chances are someone here is an expert in that field. Continue reading

January 29, 2010

How to repost content with Posterous


This is part of the series the 31 Day Challenge To Optimize Your Blog With Social Media.

John HaydonThe other day we spoke about managing time on social media. One way to manage time is to batch tasks together. But even with this approach, it still gets crazy-making when you have to go from Flickr to WordPress to Facebook and back toTwitter.

What if you could cut down on the number of social media sites that you’re posting content to? Posterous allows you to do just that – entirely by email.

Distribute content by pushing “send”

Posterous has broken down barriers to blogging by allowing users to post various types of content via email. Video, photos, videos and text are automatically formatted by Posterous. This allows you to automatically display short videos and audio files in their very own media player. Continue reading

January 27, 2010

How to use LinkedIn to promote your blog


This is part of the series the 31 Day Challenge To Optimize Your Blog With Social Media.

Guest post by Lewis Howes

LinkedIn is one of the most powerful ways to drive traffic to your blog. It is always in the top five referred sites that drive traffic to my blogs each month.

I’m amazed by the success stories of individuals picking up new clients, receiving a full-time job and selling more products because of the way they utilize the Q&A section on LinkedIn.

This post is focused on driving traffic to your blog, but if you harness these principles you will notice more than just traffic as a bonus for your business.

Ask interesting questions


The more compelling questions you ask, the better each response will be. If you’re trying to promote your blog, then you’ll want to ask questions about your niche or industry. If you’re an online marketer who specializes in email marketing, your question might be:

“What is your biggest challenge you face with email marketing, and what is your favorite email marketing provider?”

At the end of your question (where they provide room for additional comments), you could mention that the best answer will win a free 20-minute strategy session from you. Also offer to add their comments to your blog. Continue reading

January 26, 2010

SMS fundraising campaign for breast cancer

Beth KanterGiven the visible success of the Haiti text-to-give campaigns, SMS is bound to become one of the tools in an organization’s fundraising bag, if it isn’t already.

This week I heard about Drew Olanoff’s latest fundraising campaign, a text-to-give strategy on behalf of Boarding for Breast Cancer. Here’s how it works:

Every time someone texts “tp4bc” to 60611, the textPlus mobile address, textPlus will donate $1 to Boarding for Breast Cancer, a non-profit, youth-focused education, awareness, and fundraising foundation whose mission is to increase awareness about breast cancer, the importance of early detection and the value of an active lifestyle.

textPlus, a mobile app, offers users free texting with group text capability.  What’s cool is that Drew’s employer GOGII is the mobile app developer behind textPlus, a free group texting application available on the iPhone and Android platforms. Continue reading