This is part of the series the 31 Day Challenge To Optimize Your Blog With Social Media.
LinkedIn presents a wealth of untapped potential for non-profits. It’s the most respected professional social networking site, with more than 55 millions professionals from 200 countries. LinkedIn‘s tagline says it all: “Relationships Matter.”
Here are a few more tips on using LinkedIn to promote your blog.
Titles are everything
The short title of your LinkedIn profile is the first thing that gets seen in searches. Make it interesting.
List prior lives
If your profile only lists your current position, you’re limiting the power of LinkedIn.
When you include past employers in your profile, LinkedIn automatically alerts you of past colleagues. Including your complete professional history will help you build a network of those prior connections.
LinkedIn email signature
An embedded email signature is an easy way to promote your skills and experience (and your blog) in the course of doing business.
Improve your Google rankings
Because LinkedIn profiles rank very high on Google, exposure for your blog goes along for the ride. However, to maximize this potential, select “Full View” in your profile settings. Also, customize your public profile’s URL to be your actual name – then put this link on your website and use this link when you comment on blogs. Continue reading