Until I met Salem Kimble (who earlier covered GoingGreen for Socialbrite), I had never heard of BetterWorld Telecom. With a tagline of “Change the world. One call at a time,” they’re a socially conscious telecom provider for nonprofits and mission-driven businesses that donates 3 percent of its revenues to social causes.
Salem Kimble, who runs the company’s social media efforts, says BetterWorld is a triple bottom line business that embraces the principles of economic justice, environmental values (“we carbon offset”) and social causes.
You won’t see them advertising on Desperate Housewives or CSI – they chiefly market through word of mouth. What people are mostly talking about is the average 28 percent in cost savings over providers like AT&T and Verizon. Their customers include Greenpeace, Green Mountain Coffee, Patagonia Clothing, Honest Tea, Yes! Magazine, Ode Magazine — chiefly organizations and nonprofits focused on environmental and social justice issues.
Check out my 6-minute chat with Salem at the most recent NetSquared conference:
Watch, embed or download the video on Vimeo
BetterWorld partners with the major telecom providers so it’s available throughout the United States. The company also offers a Virtual PBX, which means you can “transport” your office anywhere to take or make calls. Definitely worth checking out. JD Lasica works with nonprofits, social change organizations and businesses on social media strategies. See his profile, visit his business blog, contact JD or follow him on Twitter or Google Plus.
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