February 2, 2010

DoSomething.org: How young people can take action

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Sloane BerrentAt the World Economic Forum in Davos, Switzerland, I attended a dinner on the “Future of Philanthropy,” which was a really great talk about the role of philanthropy across nonprofits, family foundations, corporate partnerships and how individuals can get involved.

The dinner sessions at Davos I heard were a must. They’re expensive add-ons to the experience, but provide you an opportunity to sit at tables with a facilitator and go through topics related to the issue at hand.

Nancy Lublin is the CEO and “Chief Old Person” of Do Something, a nonprofit organization that gets young people excited and involved with voluntarism and getting involved in cause. Nancy is one of the Young Global Leaders, a subgroup of the World Economic Forum. Some 200-300 people each year are chosen from around the world who are making a difference and contributing to their communities.

Nancy identified three trends important to teens right now:

  1. Mobile – the ability to give online
  2. Slacktivisim – the ability to click a button and have something delivered to a person in need. Examples include Free Rice.
  3. Crowd-sourced giving like the Chase Community Program through Facebook that recently ended and the Pepsi Refresh Project (which by the way started this past weekend — if you have any idea on how to change the world, you really should check out this program and see what Pepsi is doing instead of placing a Super Bowl ad on TV this year).

If you’re interested in getting more involved in your community, consider attending one of DoSomething’s Bootcamps coming to a city near you this spring.

This post originally appeared on the MySpace Journal.Sloane Berrent is a cause-based marketing consultant who works with nonprofits and social cause organizations. See her business profile, contact Sloane or leave a comment.

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