Tyson Foods is socially responsible? The EPA recently filed an enforcement action against them for violating the Clean Air Act, and they previously have plead guilty to 20 felony violations of the Clean Water Act. Their labor practices have been criticized by no less than Human Rights Watch. And of course they tie their community efforts to their mission. It's a form of marketing.

It's absolutely a form of marketing, though I would argue that a CSR effort that goes to the company's core mission is more genuine than a tack-on cause marketing campaign that serves as a one-off publicity stunt.

Taken with their other social media efforts, Tyson Foods seems to be genuine in its outreach to the community. But, of course, as you point out, such efforts don't ameliorate major failings in other areas. Thanks for the reminder.

The Human Rights Watch was from 2003-2004 http://www.hrw.org/en/node/11869/section/2

I couldn't find any follow up as to whether they resolved the problem or not?
There's also Tyson and Peta issue as well http://www.sourcewatch.org/index.php?title=Tyson_…

And, Waste Management has some labor issues too http://blog.taragana.com/science/2010/04/21/seatt…

Good to know! Nothing's black and white …

yep .. lots of ways to throw the baby out with the bath water ….
That's one reason I wanted to get away from the "corporate social responsibility" label because there is the point of view of -http://en.wikipedia.org/wiki/Saul_Alinsky and corps are evil and even they try to do good and be responsible they're still evil.

So, are they still evil if they try right their wrong with something else? Is Tyson's commitment to Hunger – in light of the human rights abuses and everything else on the sourcewatch.org list "cause washing" or "corporate social responsibility washing" or whatever – so do we forgive or keep their feet to the fire.

Lots to think about in definitions …..

hi, interesting pingpong. Corporations are made up of people, just like you and me. None of us are perfect and totally 100% sustainable or responsible. It is unreaslitic to expect corporations to be perfect. We must be ever-vigilant and make sure that corporate leaders know that doing good in one area does not absolve them of accountability for their impacts in other areas. However, doing good in one area is still doing good and should be acknowledged as such. Cause marketing is based on a dual interest – making a profit and making a social contribution. This isnt greenwashing – its a legitimate way to advance multiple interests. In this light, I believe the examples quoted in the article are worthy and deserve our recognition alongside our urging these companies, where relevant, to address other, less worthy behaviours.

elaine
http://www.csr-reproting.blogspot.com

Thanks for allowing me respond to some of the concerns about Tyson Foods mentioned above: ___Recent_ EPA enforcement action for Clean Water Act violations? Not certain what you're referring to there. __The felony EPA violations referred to were from one of Tyson's facilities regarding activities that occurred between 1996 and 2001. Those activities are not reflective of Tyson's environmental management system. After the settlement, the facility in question underwent a rigorous program under EPA's close scrutiny. I suppose if one cites the errors of some locations, it would only be fair to point out that others have received EPA awards for their environmental stewardship. __The Human Rights Watch report, published in January 2005, was compiled in the early 2000's from data taken very, very broadly from the '70's, 80's and early '90's, not just from Tyson, but throughout the meat and poultry industries. We submit that it's dated and inaccurate on this day in 2010. The simple fact is, attracting and retaining a workforce of more than 100,000 in the U.S. demands respectful treatment and a safe workplace. ____(comment continued)__

(Tyson Foods–continued) PETA? As long as they hold the belief that it's morally wrong to eat meat, Tyson will indeed have "issues" with PETA. The allegations made by PETA, including the video the organization has put online are NOT representative of the way animals are treated at Tyson facilities. The fact is, systematic treatment of animals that way would cost Tyson a TON of money.

Tyson has more than 100 production facilities and 100,000 people in the U.S. Do people make mistakes? Invariably. Are we perfect? No way. Am I trying to exuse bad behavior? Absolutely not. But as someone who's seen almost every one of those facilities, I can tell you that our folks overwhelmingly want to do the right thing and that there are policies and processes in place to make certain they do. I might respectfully request that you don't judge the company today based on what might have happened in isolated cases, especially ten, twenty and thirty years ago.

(and the last one:)

We would refer you back to the sustainability report mentioned above for a more detailed discussion of what is now occurring at our company. A 2009 version of that sustainability report is due out soon.

As for the "marketing" discussion, we currenty don't have marketing objectives attached to our hunger program. We've been involved in hunger relief for ten years. For us–for me in particular–the social media efforts are about contributing to a community that's already very, very passionately engaged in the issue of hunger. And becoming part of dicussions like this.

(Tyson Foods–continued) PETA? As long as they hold the belief that it’s morally wrong to eat meat, Tyson will indeed have “issues” with PETA. The allegations made by PETA, including the video the organization has put online are NOT representative of the way animals are treated at Tyson facilities. The fact is, systematic treatment of animals that way would cost Tyson a TON of money.

Tyson has more than 100 production facilities and 100,000 people in the U.S. Do people make mistakes? Invariably. Are we perfect? No way. Am I trying to exuse bad behavior? Absolutely not. But as someone who’s seen almost every one of those facilities, I can tell you that our folks overwhelmingly want to do the right thing and that there are policies and processes in place to make certain they do. I might respectfully request that you don’t judge the company today based on what might have happened in isolated cases, especially ten, twenty and thirty years ago.

I think CSR really doesn’t go to the value-core of the business practicing it – hence the skepticism is high on what’s really driving them to do good. Even though the majority of these companies are doing positive things, the perception of authenticity just isn’t there.

In my opinion it really needs a value shift from the core and maybe not all companies can do that – i.e. some products just can’t be sustainable.

There is a choice for these companies though – first understand how the product/s are solving peoples’ problems or meeting their needs. The next step is the entrepreneurial part – finding the alternative product to do the same thing in the most sustainable way possible – its a challenge!

Perhaps overall, what’s really required are creative business models that don’t follow the path of their dying monument counterparts. Business models that flip traditions on their grey heads:

Instead of addressing the things we need and making as much profit from it as possible – why not gain capital to address as many and as much of the totality of human needs as possible?

Anyway here’s a term you might find interesting on that front:http://en.wikipedia.org/wiki/Conscious_enterprise

[...] the fantastic success Haagen Dazs has experienced (case study by J.D. Lasica). Bees, in particular honey bees, are disappearing from our world. There are a few reasons [...]

Interesting debate. In my opinion, the true measure of corporate social responsibility can be assessed only when examining the actual impacts of corporate business practices. Thus, Pepsi's Refresh Everything is clearly CSR marketing, as it has nothing to do with their sourcing, bottling and production practices. This view uncovers corporations "practicing what they preach".

We've recently highlighted Timberland in our Best Practice post. We believe that they exhibit true CSR by building human rights and labor standards into the processes. Take a look, and let us know what you think. http://www.rightrespect.com/best-practices/

[...] “Four Examples of Corporate Social Responsibility Done Right.” Socialbrite article takes a look at Molson Coors, Tyson, Haagen-Dazs and Greenopolis. [...]

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[...] will show the keywords it ranks highest for. For example, I had no idea that my Socialbrite article 4 examples of corporate social responsibility done right is the No. 1 Google search result for “examples of corporate social responsibility” or [...]

[...] to JD Lasica, Häagen-Dazs is a good example of a large company that has gotten CSR for social good right, [...]

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I do agree on those facts that you had shared. One of the most important things that corporate owners must consider is the demand and needs of their customers. All business transactions must be done legally.

I do agree on those facts that you had shared. One of the most important things that corporate owners must consider is the demand and needs of their customers. All business transactions must be done legally.

Will it be possible to extend your CSR programme to the poor people with whom I have been working for the last 8 years. I will be grateful to your assistance.

Fr. MG Selvin Raj SJ E-mail: mgselvinraj@gmail.com

[...] Tyson was chosen one of four examples of “social responsibility done right” by Socialbrite (“social tools for social [...]

In my university ethics course, we had to present examples of corporate social responsibility. One fellow in my group insisted that Sony informing its customers that playstation user accout information being hacked was an example of corporate social responsibility. I disagreed. Is Sony not obligated to let customers know their information was compromised? I didn’t believe this was a good example but, the professor agreed that it was an example of corporate social responsibility because it had no affect on the bottom line. I disagree with the professor as well.