September 22, 2010

Coming soon: Jumo, a social network for nonprofits

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John HaydonFacebook co-founder Chris Hughes announced at the Social Good Summit that he is building a social networking site designed to build and nurture long-term relationships between people and nonprofit organizations. Think Yelp for social good.

Jumo, the name of this platform, is due out around November and will include three areas:

  • Find – Jumo will help users find causes to match their interests, likes and preferences.
  • Follow – Users will be able to follow nonprofits to receive updates in their news feed (similar to liking on Facebook and following on Twitter).
  • Support – Users will be able to support those organizations in a variety of ways.

How is this different from Facebook?


You already know that Facebook users can find, follow and support nonprofits. But what seems different about Jumo is the fact that its sole purpose is for people and organizations to connect and work with each other. Jumo is a for-profit start-up aimed at social change organizations — both nonprofits and social enterprises.

Theoretically, nonprofits should expect a higher level of commitment from Jumo users. At the same time, Jumo users can expect to meet others who value doing good.

Hear more of Chris Hughes’ vision in the Livestream recording at top.

What do you think? Big news? Game changer? Share below.


• Hear Chris Hughes discuss Jumo, and Sloane Berrent of Socialbrite & The Causemopolitan, on Tuesday’s NPR program Talk of the NationJohn Haydon delivers social web strategy solutions for “the quick, the smart, and the slightly manic.” Curious? Then connect up: Contact John by email, see his profile page, visit the John Haydon blog, follow him on Twitter and Google Plus or leave a comment.

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