December 2, 2010

Use video to get to heart of your organization’s story

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Storytellers for Good from JD Lasica on Vimeo.


A chat with the founder of Storytellers for Good

JD LasicaOf all the people I’ve met this year, probably the most fascinating encounter I’ve had was the few minutes I spent with Cara Jones, founder of Storytellers for Good (tagline: “Promoting goodness, inspiring greatness”).

A former broadcast journalist and television news reporter in Boston, Cara decided to quit the news business and heed the Zen proverb, “Leap, and the net will appear.” She bought a one-way ticket to Argentina, followed by odysseys through Spain and India — in all, a year trekking across the globe. “I traded in my career for a backpack,” she says.

“What kept coming up for me in those still places was a genuine passion around wanting to use this medium to promote inspiration,” she says.

That led to Storytellers for Good, a group of video producers and journalists who tell the stories of people and organizations making a positive difference in the world. The organization, which launched in March and has filed for nonprofit status, has already created an impressive catalog of short works that combines a documentarian’s flair with a storyteller’s passion.

Watch, embed or download the video on Vimeo

To kick off the organization, Storytellers for Good focused on a handful of mostly Bay Area-based nonprofits with inspiring stories to tell:

“Our expertise is in helping nonprofits identify the personal stories that will speak to people’s hearts.”
— Cara Jones

Says Cara: “Our expertise is in helping nonprofits identify the personal stories that will speak to people’s hearts” and move people to join, volunteer or contribute a donation.

The organization’s fees depend on the length of the shoot, generally a day but sometimes stretching into a second or third day, she says.

“We pitch it not just as a tool of inspiration but as a fundraising tool to tell a story with emotional resonance.”

Watch the stories they’ve produced and be impressed — and moved.


Plant the seeds of hope wherever you can (Socialbrite)JD Lasica, founder and former editor of Socialbrite, is co-founder of Cruiseable. Contact JD or follow him on Twitter or Google Plus.

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