Facebook Pages now have a new option called “Create Alias” under “Marketing” within the admin panel. An alias is a shortened url for your Facebook Page, making it easier for potential fans to remember, and easier to use in print, radio or TV (see facebook.com/CreatingTheFuture as an example). Pages admins can create an alias once they have a minimum of 25 connections.

This new approach differentiates the feature from what most people might consider log-in credentials (username / password).

Also, having this located in the admin panel enables users to be more aware of this feature.

See also:

• How to create a custom Facebook Page url

• More Facebook tutorialsJohn Haydon delivers social web strategy solutions for “the quick, the smart, and the slightly manic.” Curious? Then connect up: Contact John by email, see his profile page, visit the John Haydon blog, follow him on Twitter or leave a comment.