February 3, 2011

10 ways nonprofits can get more out of Facebook

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John HaydonThis week I conducted a free webinar for CharityHowTo with my good friend Kurt Steiner.

More than 1,300 people registered and about 700 people showed up. Over 85 percent of the nonprofits that attended were already using Facebook, but more than 75 percent considered their knowledge level beginner or intermediate.

Together we spent over an hour answering 10 of the most common question nonprofits have about Facebook:

  1. Why should you use a Facebook Page instead of a Group or Profile?
  2. Should you name your Facebook Page after your organization?
  3. What category should you choose for your Page?
  4. What applications can you use to customize your Page?
  5. How can you begin to promote your Facebook Page?
  6. How can you save time managing your Page?
  7. How can you tell if your fans like your content?
  8. How often should you update your Facebook Page?
  9. How can you collect donations from your fans?
  10. How can you revive a Facebook Page that’s gone stale?

Above is the deck, which includes a few pointers on each of these questions. You can download the PDF as well.

John Haydon delivers social web strategy solutions for “the quick, the smart, and the slightly manic.” Curious? Then connect up: Contact John by email, see his profile page, visit the John Haydon blog, follow him on Twitter and Google Plus or leave a comment.

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