November 16, 2011

How to create a Google Plus business page

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Target audience: Nonprofits, NGOs, cause organizations, businesses, brands, social media managers, Web publishers, individuals.

John HaydonLast week Google released their business profile page, which includes many of the features that Google Plus profiles have. Creating a Google Plus page for your nonprofit or brand can increase the visibility of your organization.

Once you have a page, you will have a URL for it that you can include on all your other marketing collateral and in any communications your organization sends out. If you make the information on your Google Plus business profile available to everyone on the Web, then your page URL will also appear in Google searches, making it more likely that your organization will be discovered.

The video above walks you through the steps of creating a business page for your nonprofit. If you’re already using Google Plus, you can easily build a business page from within your existing profile. On the left-hand side of your profile page, under your avatar, there is a drop-down menu with the option to “manage your pages.” By selecting that option, you will get started in creating a new business page. Much like Facebook Pages, you can switch between two different identities on Google Plus — your personal profile page and the page for your nonprofit.

The video tutorial covers:

  • How to choose the right category for your business (the category options are much more robust than they are on Facebook, so this is an important aspect of your profile)
  • How to upload and feature multiple profile photos to represent your organization
  • How to select the settings for who sees the information on your business page
  • How to navigate within the Google Plus dashboard
  • How to add visual extras to your business profile
Will you create a Google Plus Page for your nonprofit?

John Haydon delivers social web strategy solutions for “the quick, the smart, and the slightly manic.” Curious? Then connect up: Contact John by email, see his profile page, visit the John Haydon blog, follow him on Twitter and Google Plus or leave a comment.

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  • http://sosnovskij.ru/webpromo/ web promo

    Great information here, thanks for sharing this valuable information
    Thanks, John.

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  • International Medical Clinics

    Thank you! We just created our Google+ business page for International Medical Clinics in Atlanta, GA at https://plus.google.com/u/0/100611405728059411389

  • Carey

    Nice tutorial! Question: I work for two regional companies that each have 40+ locations. Should I set up each under their own Google email (I don’t know if I want them tethered to me forever) and… how do Google Place Pages factor into the equation? Should I claim them before I make my Plus pages?

    • http://johnhaydon.com John Haydon

      Carey – this all depends upon the goals for the org and what kind of resources they’d like to spend on Google Plus. I hate to punt but your question requires a deeper conversation. :-)

  • http://mindmade.in/our-services/search-engine-optimization.html SEO Company India

    Google offering author verification for google+ profile that will display in search results too. quite interesting…

  • http://www.adroitte.com/ Adroitte

    Nice tutorial! Thank you for taught to create a Google Plus business page

  • http://www.sound-connect.com/ SoundConnect Conferencing

    We’ve been thinking about setting up a Google+ page, so thanks for this helpful article! But would you say a Google+ page is worth it even if it’s something you can’t really update on a regular basis?

  • http://www.sitelite.in/ Mohamedaslam H

    Thanks

  • Pingbat

    Brill thanks for doing this :-)

  • Zhuga Margarita10

    Is it possible to follow people from the brand/business page? I’m really confused, cos one sources allow it, but the other one say that your page can be banned. Thank u

  • onlinephones

    Thanks for providing Step-by-Step video presentation of creating business profiles on Google+
    Today, i created my websites G+ profile page and hope it will help me to show my concerns or updates frequently with millions of people. I created it for http://www.cheapmonthlymobile.co.uk
    Thanks again.