Target audience: Facebook Page administrators, nonprofits, foundations, NGOs, cause organizations, Web publishers, educators, journalists, general public.
What is a good onlilne tool to automate posting to Facebook? There are a few solutions out there, like HootSuite or Seesmic, but the best one I’ve come across is PostPlanner.
PostPlanner is a Facebook Page content management tool that allows you to schedule posts to the different Pages that you manage. It optimizes content specifically for Facebook in a few ways:
- Post photos and videos to your Facebook’s photo albums (wall) as if you posted directly to Facebook.
- Post long URLs.
- Edit titles and excerpts of posted articles.
- White-label the app with your own icon and link it back to your website or Facebook Page.
In this video above I discuss why HootSuite and Seesmic may not be the best options for posting to your Facebook Page — by the way, I love these tools for Twitter! — compared to PostPlanner.
Note that PostPlanner is a paid service: Try it out for free for 30 days, then pricing starts at $4.95 per month.John Haydon delivers social web strategy solutions for “the quick, the smart, and the slightly manic.” Curious? Then connect up: Contact John by email, see his profile page, visit the John Haydon blog, follow him on Twitter and Google Plus or leave a comment.
This work is licensed under a Creative Commons Attribution-NonCommercial 3.0 Unported.


