February 10, 2012

PostPlanner: Publishing to Facebook made easy

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Target audience: Facebook Page administrators, nonprofits, foundations, NGOs, cause organizations, Web publishers, educators, journalists, general public.

John HaydonWhat is a good onlilne tool to automate posting to Facebook? There are a few solutions out there, like HootSuite or Seesmic, but the best one I’ve come across is PostPlanner.

PostPlanner is a Facebook Page content management tool that allows you to schedule posts to the different Pages that you manage. It optimizes content specifically for Facebook in a few ways:

  • Post photos and videos to your Facebook’s photo albums (wall) as if you posted directly to Facebook.
  • Post long URLs.
  • Edit titles and excerpts of posted articles.
  • White-label the app with your own icon and link it back to your website or Facebook Page.

In this video above I discuss why HootSuite and Seesmic may not be the best options for posting to your Facebook Page — by the way, I love these tools for Twitter! — compared to PostPlanner.

Note that PostPlanner is a paid service: Try it out for free for 30 days, then pricing starts at $4.95 per month.John Haydon delivers social web strategy solutions for “the quick, the smart, and the slightly manic.” Curious? Then connect up: Contact John by email, see his profile page, visit the John Haydon blog, follow him on Twitter and Google Plus or leave a comment.

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  • Anna

    But hootsuite allows long links, Facebook optimization (editing the blurb), and scheduling. and it’s free. What makes this any different?

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