April 26, 2012

Measure social media traffic with Google Analytics

  • Buffer
  • Buffer

Set up segments to determine who’s sending visitors your way

John HaydonYou know that your nonprofit or social enterprise can use Google Analytics to measure traffic not just from referring websites but from social networks like Twitter, Facebook and Google Plus, right?

The video above will show you how to measure traffic from supporters using social media. It’s based on this recent article on the Social Media Examiner. Some takeaways:

• By clicking on Traffic sources > Referrals in Google Analytics, you can see the number of visits you’re getting via Facebook, Twitter, Google Plus, etc.

• You can set up Advanced Segments to determine in-bound traffic from multiple sources and combine them into buckets that make sense, like Twitter.com, t.co (Twitter’s url shortener), HootSuite and bit.ly, or from Facebook and Facebook mobile. You can then see how traffic from Facebook and traffic from Twitter compare.

• You can use the same trick with any landing page on your site, giving you a better sense of who’s coming to that page via social media sources.

Related

Getting the most out of Google Analytics (also at bit.ly/GA-for-nonprofits — Socialbrite)

How to measure the effectiveness of your Facebook custom tabs (Socialbrite)

How to set up a metrics program (Socialbrite)

Social media metrics articles on SocialbriteJohn Haydon delivers social web strategy solutions for “the quick, the smart, and the slightly manic.” Curious? Then connect up: Contact John by email, see his profile page, visit the John Haydon blog, follow him on Twitter and Google Plus or leave a comment.

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  • yoursocial fans

    YourSocialFans.com can help you attract thousands of followers that you can keep informed about any of your product or service offerings instantly. By bringing you a targeted crowd of buyers all you need to do is give them an offer they can’t refuse! Branding is also another successful tool Twitter can provide for your business. As more and more people become followers of your page it builds trust in them and they are more likely to buy from you than your competitor, because they have been following the brand and it’s a brand they trust.

  • Pete

    Why not just use Social Report? http://www.socialreport.com – it is practically Google Analytics but for Social Media