September 18, 2012

Facebook photo tagging: A crowdsourced success story

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Nonprofits can take cues from these Facebook-savvy scientists

John HaydonAn Oregon State University ichthyologist, Brian Sidlauskas, and his colleagues (who are also his Facebook friends) documented more than 5,000 fish in under 24 hours using Facebook.

Before you read any further, watch the video above, which describes how they used photo tagging to achieve this impossible task.

How are you using Facebook to solve problems?

Part of managing a Facebook community is about knowing your community. Who are the experts? Who can best answer questions other people have? From this perspective, your job is to be a connector of resources.

  • If your organization supports parents dealing with cerebral palsy, you can be a connector of resources.
  • If your organization works to find missing children, you can aggregate tips with photo tagging.
  • If your organization protects the rights of the marginalized, you can source hard-to-find answers.

The list goes on, but you get the idea here. Facebook can be used for much more than fundraising and creating awareness about your cause.

So, how can you be a problem-solving connector on Facebook? Is your organization currently using Facebook in an innovative way? Share with us below!

John Haydon delivers social web strategy solutions for “the quick, the smart, and the slightly manic.” Curious? Then connect up: Contact John by email, see his profile page, visit the John Haydon blog, follow him on Twitter and Google Plus or leave a comment.

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  • CarriesSocial

    Thank you for this article! I work with a couple of non-profit organizations who will benefit from these ideas.