Is your nonprofit considering using promoted posts on Facebook? With promoted posts, all you’re paying for is an increase in reach. There is no guarantee that you’ll get more comments, likes and shares, even though that’s what you want for long-term success. The more comments, likes and shares you get on a post, the more you’re leveraging true word of mouth.
So the key to investing your ad dollars wisely is to promote only posts that are already getting a lot of likes, comments and shares. You do this by ranking your most recent posts by virality within Facebook Insights. Watch the 4-minute video above for the complete rundown.
John Haydon delivers social web strategy solutions for “the quick, the smart, and the slightly manic.” Curious? Then connect up: Contact John by email, see his profile page, visit the John Haydon blog, follow him on Twitter and Google Plus or leave a comment.
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