3 thoughts on “How to get the best results from Facebook promoted posts

  1. We have a love/hate relationship with promoted posts. They are normally so effective, but without targeting, they drive a ton of irrelevant international traffic.  
     
    If you can, use Power Editor to run page post ads targeted at fans in the newsfeed placement.  You’re getting the same thing as a promoted post, but better targeting.  Facebook released promoted posts for folks who didn’t want to learn how to use the Power Editor, which is free.
     
    Check this out on how promoted posts can go wrong:
    http://www.jonloomer.com/2012/11/25/facebook-promoted-posts-abuse/

  2. I see promoted posts as a money-dump as opposed to marketing costs. Some pages operate on frequency of posts reaching a variety of viewers, pages that cannot afford the relatively ridiculous costs incurred when using the service. Share-holders will run Facebook in the ground, and rightfully so. Whether we see it fall in the next few months or years, is the question.

  3. Thank you John,
    I was looking for the same because I have wasted Too many $$$ in promoting a post on facebook But it was a failure. Now let me follow your instructions.