March 14, 2013

Free download: The Nonprofit Marketing Personas Workbook

  • Buffer
  • Buffer


Create more effective calls to action with personas

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, marketers, Web publishers, video producers.

John HaydonMarketing personas are powerful tools to help you create more effective call-to-actions, social media content, landing pages and email messages.

This free e-book will walk you through eight steps to creating and using effective marketing personas for your nonprofit.

You will learn:

  • What marketing personas are and why you should care.
  • How to discover the emotional triggers that motivate your supporters.
  • Four questions that will breathe life into your personas.
  • Resources for finding photos you can use for your personas.
  • How to use your personas to improve your website content.

Also included is a six-page template you can print out and use to create your own personas.

Download this important workbook now:


John Haydon delivers social web strategy solutions for “the quick, the smart, and the slightly manic.” Curious? Then visit the John Haydon blog, follow him on Twitter or leave a comment.

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