July 24, 2013

Is your nonprofit resonating with millennials?

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New study shows young people’s preferences, nonprofit sites’ shortcomings

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, educators, usability experts.

John HaydonThe 2013 Millennial Impact Report from the creative services agency Achieve includes 20 usability tests of nine nonprofits with an online presences. These tests include screen captures of millennials visiting websites, Facebook Pages, Twitter feeds, viewing email messages and more.

The biggest pet peeves of millennials (young people born between 1977 and 1992) are websites that are not mobile-friendly and that contain outdated information.

You can view all of the usability tests at the 2013 Millennial Impact Report homepage. Below are three of my personal favorites.

Donation page usability test

Here’s a 43-second clip of a millennial’s take on a nonprofit donation page:

Donation button usability test

Here’s a 28-second clip on a millennial’s reaction to The Nature Conservancy’s mobile site:

Mobile site usability test

And here’s an 84-second clip with the same user’s impressions of usability on the Nature Conservancy’s mobile site:

John Haydon delivers social web strategy solutions for “the quick, the smart, and the slightly manic.” Curious? Then connect up: Contact John by email, see his profile page, visit the John Haydon blog, follow him on Twitter and Google Plus or leave a comment.

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3 thoughts on “Is your nonprofit resonating with millennials?

  1. Hello, I just wanted to let you know that the YouTube links are not working. It says that the user has closed their account. Thanks!