November 30, 2011

How to effectively use calls to action in nonprofit videos

by Lauren Major

Getting your supporters to take the next step when your video ends This is part two of a three-part series on how nonprofits can create engaging multimedia stories that motivate supporters to take a desired action. Part two describes the use of call-to-action video overlays to boost ROI. Also see part one: • Creating compelling advocacy videos for nonprofits Target audience: … Continue reading

November 28, 2011

The power of dedicated thanks & gratitude

by Debra Askanase

Students play at the original site of Shepherds Junior School in Arusha, Tanzania. How your nonprofit can promote followership and build deeper relationships Target audience: Nonprofits, NGOs, foundations, cause organizations, businesses, brands, individuals, social media consultants, individuals. I don’t think I’ve ever worked with an organization quite like Epic Change. Founder Stacey Monk believes that “intention makes a powerful difference.” … Continue reading

October 13, 2011

Occupy Wall Street: The fight for the future

by JD Lasica

“One True Act of Patriotism” by Shysti: 3 minutes of hip hop-infused activism and public discontent.   A movement takes hold in cities across America Like many of you, I’ve been captivated by how the Occupy Wall Street movement has spread to cities across nation in the past four weeks as the grassroots movement’s message has resonated with an increasing … Continue reading

September 27, 2011

Techniques to add dazzle to your advocacy video

by Lauren Major

Matanya’s Hope tells stories of Kenyan schoolchildren through photos & video Multimedia storytelling can be an incredibly powerful tool for your organization to attract funders, motivate volunteers and demonstrate the power of your message. Our friends at Matanya’s Hope asked us to create a visual story for their nonprofit by seamlessly blending photos and video footage that they have captured … Continue reading

July 19, 2011

How DoSomething engages young people

by JD Lasica

  Make it easy to participate, make it mobile — and don’t forget the fun! One of the great success stories of online advocacy has been DoSomething.org, a not-for-profit that encourages young people to use the power of online to “do good stuff offline.” Last fall I moderated a panel at BlogWorld Expo with DoSomething chief technology officer George Weiner, … Continue reading

June 15, 2011

Challenges to the environmental network

by kiwanja

Earlier this month a group of environmental experts, activists and scientists gathered in Aspen, Colorado, for the 2011 Aspen Environment Forum. Solving – and communicating – the challenges facing the planet was top of the agenda, and I was invited to sit on a panel that focused on the use of social media. There was increasing interest in social media … Continue reading