August 20, 2012

How to create clear objectives for your nonprofit’s website

by John Haydon

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, Web publishers, general public. If you’re creating a new website, or redesigning your current website, you absolutely must start with clear objectives. This way, you’ll save time deciding which website platform best suits your needs. You’ll also and have a clear framework for your design. What are clear objectives? A … Continue reading

August 14, 2012

10 ways to make your nonprofit site more awesome

by John Haydon

Despite the proliferation of social media, your website is still your primary identity online. It may not be the place where you engage with constituents and supporters, but it is the place they’lll go to when they want more from the relationship. Continue reading

August 6, 2012

Storytelling tips from the experts at Pixar

by Lauren Major

Is this the chewiest infographic you’ve seen this week? Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, journalists, general public. Storytelling is often undervalued by nonprofits but is a key ingredient to furthering their mission and enhancing their fundraising efforts. ”Pixar’s 22 Rules to Phenomenal Storytelling” was compiled by PB&J Publishing based upon tweets by Emma Coats, an expert storyboard artist at Pixar. As we’ve written … Continue reading

June 12, 2012

4 reasons why cross-posting is a bad idea

by John Haydon

We live in an age and place where technology allows us to increasingly automate countless daily tasks. But just because we can automate something, doesn’t mean it’s a good idea to do so. Especially if those tasks require tact. For example, scheduling an update on Facebook to go live at an optimal time doesn’t require tact. But what that update says does. … Continue reading

June 11, 2012

How to encourage a knowledge sharing culture

by Debra Askanase

Social media cannot thrive in silos. What is happening online affects the entire organization, not just the marketing department, or the development team, or top management. And while social media use has penetrated the nonprofit sector in a meaningful way, reports and activities are usually not shared throughout the organization. The result is a lack of organizational buy-in, misunderstanding of the benefit of digital engagement, missed opportunities, and role confusion. Continue reading

June 8, 2012

Get prepared before designing a content strategy

by Lauren Major

We were thrilled to be profiled in PhotoShelter’s latest handbook as an expert on Blogging for Storytelling and Advocacy. PhotoShelter is the leader in portfolio websites and business tools for professional photographers. Continue reading