Blog conference sessions. The surest way to attract a community is to be part of the community when events and conferences are happening. Live-blog sessions you attend, or ask others to do so and post to the blog. Use the session’s Twitter hashtag and tweet that you are live-blogging certain sessions. Those following the conference online will refer to your blog as a source of session content, expanding your organization’s usual reach. Continue reading
One of the biggest questions that nonprofits have when starting a blog is, “How can one person possibly continue to publish interesting articles?” Continue reading
Building a website is for your nonprofit is not as hard as some people make it seem. As we’ve said before, we recommend using a self-hosted WordPress.org installation over one hosted at WordPress.com because you can take advantage of thousands of free plug-ins created by the WordPress developer community. Continue reading
A landing page is a page on your website where you want visitors to complete a specific transaction, such as donating money or joining an email list.
Obviously these are some of the most important pages on your website. In Seth Godin’s words, “Landing pages are the new direct marketing, and everyone with a website is a direct marketer.” Continue reading
Since I began blogging back in May 2001, I’ve let readers access content on my sites in any manner they chose, including full-length posts in RSS feeds and automated email updates. I was an early user of Feedburner, now owned by Google, and while there are other services out there that probably do a better job of delivering updates to subscribers, I have stuck with the tried and true. Continue reading
One of the most important elements on your nonprofit’s website is your call to action.
You might have a great design, compelling content and lots of visitors to your site. But what’s it worth if no one does anything on the page? Continue reading